I'm so glad you are focusing on creating a good relationship
with your list because this is a critical piece that a lot of
people miss.
The first way to form a good relationship with your list is
to send them INCREDIBLE content. Really go the extra
mile to over deliver. This is the first step to getting on
their "attention radar". And since you're sending them
good stuff, they're naturally going to like you and look
forward to your future emails.
However, it doesn't stop there. you must also treat
each of your subscribers much like you would a
friend. Talk to them just like you would talk to
a friend who's sitting across the table from you.
Align yourself with their wants, aspirations, fears,
and frustrations. The goal here is to become their
trusted guide and friend.
So don't be afraid to infuse your emails with personality.
Make your emails fun, because nobody wants to
read boring emails. Everyone is looking for
excitement in their life.
So create an exciting EXPERIENCE for your subscribers.
I hope this helps!
The main things to focus on are:
1. Deliver INCREDIBLE content.
2. Align yourself with the reader.
3. Write like you talk.
4. Infuse your emails with your own personality.
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