Thank is the lure of IM affiliate marketing. There are always people thinking that you can make money quickly and easily and there are marketers that fuel this expectation (just read the sales letters of most IM products). Most successful Internet Marketers realize at some point in time that they need to manage it as a business, create a plan, have a strategy, focus and work hard.

I read an interesting blog a while ago around affiliate marketing with a strategy (are you building a site or a brand). Rae's original post with her strategy was at http://www.sugarrae.com/how-to-survi...ate-evolution/ and her follow up at http://www.sugarrae.com/examples-affiliate-branding/ [No affiliate links]

I hope it gives some perspective on how to approach this as a business.