1. Why do we build a list?
SO that we can promote products (our products and affiliate products) and make money from it.
2. When will your list be profitable to you?
Its when they know you. They feel that you wont promote anything that is not worthy. They have to feel secure, they have to trust you.
3. How in God's name, you build trust with your list?
By providing them with cool, legitimate information from time to time. Giving them case studies etc etc. You have to make your list believe that you know what your talking about.
4. Finally, please do not promote each and every product that is launched in the week. Do not bombard your list with buying offers. I like the way Jonny Andrews does it. He sends case studies, interviews etc etc. in the subject of the email, he mentions: Urgent. Important. Nothing to buy.
5. Moral of this story: You cant do all this stuff by purchasing the list. The list has to come to you.
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