Yes! It is absolutely necessary to provide as many resources as you can to your affiliates. Imagine if you were the affiliate and you saw an affiliate page with a simple "replace XXXX with your CB ID" and nothing else. Compare that to a huge page with banners, graphics, emails, etc. Affiliates want easy money, they don't want to spend time creating ads or writing articles.
Pre-launch is essential if you have a sizeable launch in the works because it builds buzz. If you just notify your subscribers and JV partners that you have a launch coming soon and have nothing going on until then, people won't have any reason to remember your launch or to promote it.
During your pre-launch, you need to create some killer free content, create a huge JV contest to get JV partners excited and promoting like mad, you need to send constant updates to them as well as pre-launch subscribers so that you can keep them stoked to buy your product.
There's plenty of people around who will create your affiliate pages for you. For example, on the Warrior Forum, there's a lot of quality writers who can create your swipe emails or whatever type of content you want created. There's also graphic designers there who will create matching graphics for your product.
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