Hi Mark,

Thanks for the post.

You are correct that the proper email list and creative for a product that has high benefit can be successful.

I am familiar with the list management and brokerage business and can tell you that a quality responsive email list is not only expensive but the list owner will NEVER sell you the names. They will take your creative and mail it to their list. You get to keep the leads or orders that the mailing generates.

Email can work in this environment because the email addresses are from responders or customers or at least enhanced double opt ins. If you mail to a segment that has an affinity to your product, you can do well.

If you buy a spam list then you get what you pay for.