Hi,

Andy Havens here - please - don't get up. :-)

Though it's my first post here, I've been around IM for a while. Most of my checkered past involved some sort of sales and marketing and most of that offline. I've also done time in more technical fields - including computers - such as repairing and troubleshooting. I won't get into the rest, as it's far to sordid for this esteemed group.

My experience is mostly in copywriting, testing and consulting. I'm starting to shy away from billing myself as a "copywriter" as I really consult more than write copy anymore.

Since "consulting" can be rather vague, I'll clarify a bit.

Early on in my copywriting ventures, I found myself not only writing the copy but honing and helping to develop the product. I'm quite adept at looking at a product from the end user's perspective and coming up with ways to improve perceived value - often at little or no added cost.

I also tend to look at sales as a relationship rather than a "one night stand" so I spend a lot of time looking at client's process rather than just a sales page.

Most of my consultations involve one or both of these aspects.

Anyway, I joined because I've lately become interested in learning about product launches and trying my hand at promoting some new products.

Meanwhile, I'll dig in to learn what I can, and try to lend a hand now and then. One thing you can count on from me, right or wrong, I've almost always got an opinion. If you happen to catch me without one, I'll remedy the situation post haste.

Regards,

Andy