Hi Alan,

1. I wrote my own sales letter. Is this bad?
Depends 100% on how good your copywriting skills are.
We can't give any advice unless we see it.

3. Do sales letters really have to be as long as they
usuanlly are?
Not necessarily. Do not make it longer just to make it longer.
If you can convey a convincing sales message for your product
in 8 pages...then 8 pages it is. If you need 50 ... then 50 it is.

the guy is formatting the page for me, and he charges
$100 per page extra
Fire him. The price is beyond ridiculous. I really mean it -
you can't ask for $100 to format a few paragraphs on an html
page.

For that money you could get the sales letter written by a
professional copywriter. That would be a better investment than
giving the money to the html guy.

Contact me if you want the html stuff done for 10% through my
personal assistant who does my own websites.

Ralf