Hey Bryan,

I agree we are headed in a multimedia direction. Think about the recent launch of traffic crusher, that 30+ minute video is converting traffic into buyers at around 2.3%. That is pretty good with no video. Of course the results are not typical because the people promoting are big name marketers, and the response rate from sponsored mailings are always high, but still it's good for a $500 product.

No one, or at least very few people sell only e-books anymore. Plus video has to be the greatest form of free advertising conceivable. Plus interacting with your prospects and consumers has always proven to increase response rates and video is one of the most effective ways to do it.

Plain and simple, marketing without video in 2009 is dead. Good luck to everyone in implementing video effectively.

Sylvan Noel