This idea is novel...

Contact them! lol.

Ok, I won't be a smarta$$. But seriously though, make a list of who you want to promote your product. If you have a hard time, search for people who would be competitors.

Then just call them, mail them or email. I would call or mail, some of these bigger names won't respond to email unless they know you, so a phone call or snail mail will show you are willing to work and go out of your way to get their attention, then you probably are working hard to make money and will promote them in the future.

Rob