Like Rob, my upcoming product is mainly videos as well and I do believe that those should be placed at a higher cost simply for the perceived value of videos --- so I agree with Rob on that point.

And, like Richard, have also come across those 4-5 downsells and personally, think that's just way too over the top; way past the point of annoying.


RE: Upsell or Downsell...
If they had already agreed to purchase an item and then all of a sudden are hit with another "option" of paying even more money with an upsell, I feel you risk losing the initial sale. I know it's not a popular notion to even consider no OTO at all, but am curious as to how many people simply abandon the process all together once they've already agreed to the initial purchase because it appears to them to be "more work" to have to make yet another decision that they might have even struggled with in the first place.

Since I'm working on my very first product launch as it is, you can take that for what it's worth. But from a consumer standpoint, I can tell you that being upsold after I've already agreed to something is a bit of a turn-off for me.

Upselling does apparently work because I have also heard Frank Kern talk about upselling after an initial sale - simply because they've already got their credit cards in hand and are in the "purchasing" state of mind. However, the inquisitive side of me wonders how many sales are lost with an upsell in relation to how many stick with the initial purchase when receiving a downsell or even no OTO at all.

I'll be interested in hearing how your experiment went.

- Kristine