I've noticed a lot of people price their OTO or upsell higher.

It makes since, because you're goal should be to move people up the buyer ladder, meaning getting them from a lower price point to a higher one faster.

As long as you make your OTO or upsell containing more "powerful" or useful stuff, even more so than your base product, people will pay the higher price.

Just make sure you overdeliver. A lot of products, it seems, are lacking in the usefulness department, and I've seen a lot of big launches with a lot of hype, but then the product and customer service sucks.

You over deliver, and you'll have a LOT of happy people that will easily buy more from you.

Rob