The One Time Offer deal, how should that be priced?

[James Delong]

Kristine,
This was a CB product. The Thank You/Download Page was actually another sales type page with the link on the bottom that said YES, I will buy and take you up on this offer. (this would take you to the CB checkout page for that price in a new window)
and then below it still had the NO, I will skip this offer and was a link to the REAL download page.

Very smart indeed... and that is why I think I will do pretty well with my next launch.
Sites like this and the networking with Mike and others here will play a big roll and I am thankful
to be a part of this community.

[Paul McPherson]

One element the other commenters have missed is where the oto is in the purchase cycle.

Let's say you have a membership site for say $20.00 per month to keep the math easy. Good perceived value and people will likely stay on for a few months at least.

But like anything, most customers may not see long term value and your average drop out is after an average of 4 months. So, your average revene expectation is $80.00

By lowering he monthly price (6 months for $90.00 - or $15.00 per month, you increase your profit.) If they do drop out, you made $10.00 more. If they forget it will auto bill at month 6, you capture an extra $90

So, always do a oto when the customer is in the decision stage. Oh = this is a better value for me!

The idea of upselling on a thank you page is great.

But, and the real experts at this are godaddy, they upsell all the way and when you go to pay via clickbank, they open up a billing agreement with a $500.00 monthly limit.

At the thank you page, they show you a multitude of offers. Click OK and the sale is automatic (provided it's below $500.00, which it almost always is) because you just agreed to a paypal billing agreement (vendor initiated billing)

It works like a charm.

Also, you should look into Paypal Micro Payments = A new service for small amounts like $5.00

Paul

[James Delong]

Paul - That's great stuff for me to consider with the membership options.

My next project is a CB product so I will use their merchant system.
I will continue to build my list via this product and on my other high end
products (the $1499, $1997) I will consider using another shopping cart
system.

The products I sold a few years ago, before I studied the likes of Mike F.
Frank Kern, and most importantly Dan Kennedy were a straight shot Sales,
Thank you and then download.

Now I feel I am can compete with the big boys as I have outside niches from the
internet marketing world and which are converting well and capturing opt-ins.

This site is taught me alot and it's geared towards JV.
so with that being said, I thank you for your input too.

Thanks