That depends on the conversion rate.

Providing you have a good salesletter, then the higher perceived value of a physical item should justify the higher price point.

The best thing to do would be to test them both and see which one makes you more money per click.

Even with a digital product, you can vary the price and see if a higher price there works better.

My point really is, as a JV partner, the real number I'm worried about is the $/click value. If that can be increased by going with a physical product, then that's what I would do.

If not, consider going with a "Lite" digital version, with a full version physical upsell or something.

Hope this helps,

Richard