What are the rules of JVs. Sorry if I sound stupid!

[rahails]

Hello Members,

Ok CORRECT me if I am wrong.. A JV is your partner. To get good JVs you need to:

1 - Give your product to your partner ( JV) and ask him for a review
2 - Tell him about your product launch one month in advance..
3 - Give him an incentive unlike anything.. For example, you pay 10% as an affiliate commission.. For JV, you have pay 30 or 40% commission
4 - He might ask you to promote his/her product on your site.. So a mutual upsell or OTO. That's why you also need a list or you should have other marketing methods to do the same your JV is doing for you.
5 - Understand that a JV is not an affiliate. He is a partner in your success. You have to promote his product along with yours, if he asks.

If I left anything, please add to the list. So we all can understand what it needs to strike good JVs

Thanks,
Rahail

[Chris Freville]

A good JV is someone who will always promote for you, (regardless of how good your product is) because they know you're always going to promote for them. Obviously it helps enormously if you both have great products, but its the relationship which counts far more than the product does.

By the way , you need to revise your commission percentages. Start at 50% and keep going up to 80%. You need to attract JV's and offering high commissions will help.

[Todd Lamb]

Doesn't sound stupid to me...sounds like you have done some research on the matter. As has been stated in many other threads...Ask what you can do for your JV. What's in it for them.

[Jordan Sanders]

I agree with Todd. I'm just putting this out there - I'm fairly new to IM marketing... but I'd love to get my feet wet and help others with whatever they need. Here's where I'm at:

I have a small list of just under 100 emails but all quality and growing every day.

I have a website that's only selling one product at the moment (a $9.95 ebay guide I wrote).

If there's anything I can do to JV and/or help you out let me know!!! Thanks

[Philip Greenwood]

'Without Prejudice'

Yes, I've been thinking about this too. There are some problems with two of the terms we use here: Joint Venture and Partner both have legal definitions!

A 'Joint Venture' implies that there is some equity ownership between the parties concerned- I worked in one a joint venture a while back - between *BIG OIL CO* and the government of Nigeria. Both had contributed capital, and both owned equity - and the whole thing has a very seriously negotiated legal and governance framework.

Now that's nothing like what we're doing here, which is more like mutual back-scratching in comparison.

The other problem word, 'Partner' implies 'joint and several liability' - meaning we would be responsible for each other's liabilities and losses. Put these two terms together, and we've got a big 'ouch'!

So we've had to tap dance around the issue in our 'JV Partner' terms and conditions. There's a segment that stipulates that it's an affiliate agreement regardless of the use of the JV Partner terminology.

But the term 'affiliate' is a much more open thing - and we can define it how we want, in any given context. So we can stipulate, if we wish, that it's about mutual contribution of bonuses. Or we can say that it's about following through on the offer of co-promotion. Or we can say that it's about being reliable in our promotional activities. Or including a second tier commission for affilaite recruitment. Or being involved in product/service development. Or any combination of the preceding /other factors.

So we tend to use the terms pretty interchangeably; we expect our affilaites (sorry to use that term here) to behave professionally, and we support them all the way to the hilt to make it as easy as possible for them to make real money from our offering - and we make sure the products and services are of premium quality...and we make sure that our marketing 'freebies' are unique and valuable. And we undertake to provide 'boot camp' training for newbie affiliates so that they become JV Partners...this has become something of a manifesto so I'll stop.

By the way, get real legal advice. You may have noticed the top line of this posting says 'without prejudice' - in other words this posting is for discussion only, and shouldn't be construed as legal advice! Marketing on-line is growing like topsy and our cute walled-garden won't stand up to scrutiny.