Question about adding backend product

[Jordan Sanders]

Hi,

I've been selling a $9.95 eBay guide pretty successfully so far... My question is, where do I go from here? My website is set up right now to:

A. sell my ebay guide

B. get subscribers to join my free newsletter/mailing list.

I'm considering writing a short ebook/report and selling it as backend on my download page (after they bought the ebook)... any other suggestions. I'd love to have a slightly higher ticket item to sell if possible.

Right now I DESPERATELY need more quality products to sell...half my subscribers have already bought my guide! Preferrably my own ebook but I'm open to suggestions.

Again - my question is what kind of additional digital products can I sell and how should I market them (to my list and/or on my website)

[JayDeiboldt]

You've done great so far because most of your list as you said are already customers. It's easier to get someone to buy from you again, than to get them to make the initial buy.

So now you have a number of options. One thing i'm not clear on though is that you said you have another ebook and a "higher-ticket" item, but then you said you have a lack of products.

3 products in the funnel is just fine and dandy. So you could do a couple of things.

Make the new ebook an upsell <---pre-purchase

Make the new ebook a OTO <---post-purchase

to the folks who bought the first ebook, you should have an autoresponder series in place selling the 2nd ebook for you.

For the higher ticket item, do a little mini-launch to your list. Warm them up, get them drooling, and spring it on them.

Then after that, just sell it in your Autoresponder series.

Also, if you are not doing this already, you should definitely have your prospects on a separate list from your customers.

You should also have repeat customers on a separate list as well. If you have Aweber they make it super-easy for you to do.

The idea is to have the whole process in place so you really don't have to do that much. That's why autorresponders are so great - they allow you to do this.

Hope that helps.

Jay

[Richard Legg]

Why not consider turning your eBook into a complete video training series?

This way you can create a whole new product, that has a higher perceived value.

You can either add that as an upsell or as a completely separate product.

You can offer the videos either online, or put them onto DVD and use a service like Kunaki.com to do all of the fulfillment for you.

You could even make your original ebook a "downsell" on the video course sales page by using an exit popup for people that don't buy.

Hope this helps,

Richard