Hi Jeff,

It's impossible to say for sure because it depends on your industry in a lot of ways.

However, personally, Option 2 sounds more appealing. It sounds like option 2 would appeal to an impulse buyer who REALLY wants your information for the long haul.

Even though it's a OTO, I would still send the offer in an email after the initial purchase to upgrade Sometimes people overlook things or hit the wrong button and you lose the sale because they simply made a navigational mistake on your site.

That said...make sure your OTO is clear, concise, and concrete.

Hope this helps,

-Jay Salvati