I'm not sure if Jeff Walker invented the sideways sales letter but he's the one that made it mainstream through his PLF products.
I am guilty of this myself, but it's soo tempting for marketers...
Type: Posts; User: Kenster
I'm not sure if Jeff Walker invented the sideways sales letter but he's the one that made it mainstream through his PLF products.
I am guilty of this myself, but it's soo tempting for marketers...
The launch is the sexy phase and that's why it gets the most attention, but it's the prep and pre-launch that is the important variable in launch success...as you point out so nicely.
If you can...