I am in the process of creating my own product...your points are very helfpful and noted
thanks
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I am in the process of creating my own product...your points are very helfpful and noted
thanks
This is a very informative article, thanks.
Number 6 is true, if you can find a way to complement their product, things are certain to fall into place!
Your points are very helpful.
They will definitely benefit me.
Cheers,
Owen
As usual Mr. Crawford, your advice rings true. Going to introduce a different kind of JV in the coming days. Want to JV with members on a 12 Day Holy Land Cruise, Egypt, Greece, Turkey & Italy. The savings is in the group pricing. The payout is $50 for each sign-up and free cruise for 15 sign-ups. Free cruise can equate back to payout.
Well said Willie,
You are a very inspirational person.
Emilis Strimaitis
Hi There,
Your info hit home hard. Thanks for letting this great info from the deep sea out.
Very valuable post. I used to have a big established brand and $$$ to throw at potential JVs, not to mention products which appealed to or were even a necessity for 90% of the adult population. It was not difficult to persuade people to promote us. It was a big pond.
Now I have a new brand with a reputation we're building and some niche software products. I am operating in a small pond. So, I will be considering all the valuable pointers stated here VERY carefully.
BUT, years ago I read 'The Art of War' by Sun Tzu. You can turn your weaknesses into your strengths. For others in the same situation as me who are perhaps offering a product with a more limited audience, do consider these advantages when approaching JVs:
- Your smaller, more limited audience probably converts at a much better rate than a mass audience being targeted with a more general product because:
- It is easier to identify your audience's need or 'want' and to fulfil it
- It is also easier to communicate how you will fulfil it
- It is easier to find where your audience is hanging out online
- Your competitor set is probably smaller
- You can therefore more easily develop a product with a truly unique USP
- Your target list of JVs is probably smaller
- Your target JVs may be more open to promoting your product by simple virtue of the fact that there are fewer products in that niche to promote to their audience
- You can work harder for your JVs because you don’t have as many
- Your JV’s audience is probably very loyal – niches and specialities tend to have a slower churn and burn rate
Anyway, I guess I'm saying that if you're worried about Willie's point 2) (Is the market big enough?), I think this can be overcome. To be honest, it has to be given we're always being told that newbie success lies in niches! But you should probably research who your ideal JVs would be before you even put your offer together so you can get the right points across in the right way. Now I need to practice what I preach......
What an awesome article!
Thanks, Willie, you hit the nail directly on the head!
The value in that one article could literally save someone thousands of dollars and a huge amount of time!
It's great to have huge belief in your product, you have to of course, but just make sure your not so involved that you become blind to "what works" VS "what we want to work". Thanks again, Willie.
You the man, lol ;)
Len
Great post, even though it's 2+ years in
the past there's a great deal to be learned
from it
Just Wow!!!
You simply nailed it on the head.
Lovely post.
Thanks this is a really good direction all ims should take it provides detail and honesty. We dont get much honesty these days. You Rock.
I really got a lot from reading this post - thanks very much for your time in posting it!
Well put Willie.
When I released my first product I had about a dozen people who claimed they would promote my product, but once it got down to promoting time, none of them were available. I definitely learned from my mistakes and will continue learning while I put together my newest products.
Willie,
Thanks for laying this out in such a clear and understandable way. Even though a lot of it make logical sense, we usually get so attached to our own wants that we can easily loose sight of the basics.
4 pages of raving comments :)
Awesome article, Wille. I have typed my own offer, yet I did not launch my product yet. Your article will help a lot in my launching. Thanks again.
That is a great post. There should always be a USP in our proposal. Most JV partners will not promote a product which they themselves are not comfortable with.
Great stuff Willie,
I too really think emphasizing the unique selling proposal is becoming more and more important (definitely in IM).
So many people seem to be selling the same junk. They are vague, hyped up, and unrealistic.
That's why I really tried to make my course different. It is about how to grow an IM business. No push button software really exists (to the extent in which it is advertised) and I think people are starting to realize that.
Really great article Willy,
Thanks for sharing. This whole thread is really useful if you are planning a major product launch.
some key points I want to emphasize:
a, It takes the same effort to sell something for $27 or sell it for $97. If the customer wants it, they will buy it! This is the bottom line, if you product is good, they will buy it for higher price (and you attract more JVs that way)
b, There are soo much hype out there, it is crazy. now you "make money without even pushing a button", I am sure people got educated and not falling for these any more, thats why the best approach if you are honest and develop a honest product help people to learn, grow and make money the way big marketers do (the ones started 10y ago and making 100M+ a year)
Warm Regards,
Georgina
Thanks Willie, this is great Info - This goes without saying, will take a lot of your comments into consideration for my next launch. By the way when approaching a potential JV partner, do your reasearch on the potential partner as conflict of interests may not get the results you are after.
Cheers
Chris
Willie Crawford is someone that everyone should take notice of! Back in 2007 I spent many hours driving to and from a day job I hated but I had Willie's "Inner Circle" Audio Interviews to keep me amused on the long journey.
The man is an inspiration as well as legend!
Love the article, I'm preparing some launches in a few months so this is a god send, thanks to the forum cuz this post was from last year but it's still here for us to use.
Love the article, I'm preparing some launches in a few months so this is a god send, thanks to the forum cuz this post was from last year but it's still here for us to us
This is good info from Willy even though it's about 11 years old now at the time of ready this. :cool: