How To Approach JV Partners...Some Tips!

Hey Everybody,

I just thought I would include some examples of email headlines
that have worked for me in regards to attracting JV partners...

If your emailing potential JV partners it's always a good idea to
think of their interests first.

An email headline you can use is:

Hey ( firstname), What can I promote for you?

That type of headline will open the doors to a reply from
your potential JV partner.

Offer to promote for them first.

If you know some of their hobbies you can say something
like...

Hey (Firstname), Have you picked up the guitar lately?

Getting your email opened and read is the first step in building
a relationship with a potential JV partner.

Hopefully you find some of these JV tips helpful.

Craig Beckta

Great post Craig.. As a newbie to this site I appreciate the tips!!

-Adam

Hey Craig,

Good tips...another one that works very well is:

"Hey [name], I sold XX copies of [product]"

Curtis

I agree... doing something for someone else (or, at least offering to) is a great way to get your foot in the door.

Reciprocity will come in time, so don't be surprised if you wind up on the receiving end of a JV request as a result of your efforts.

Howard

Another good point that I see you already do Craig
is to keep your sentences down to 65 characters only
per line.

it certainly makes reading a lot easier and with an
occasional CAPITALISATION you can improve the appeal
of any e-mail communication.

All the best

iain

And definitely a fan favorite:

"Hi [X], I'm a customer of [PRODUCT]"

Also ... develop a summary pitch. Sure it would be great if they could check out your aff pitch page and get the FULL story, but they likely won't make the time. (I rarely do). Summarize it.

And talk of win-win-win. Namely what do their subscribers get and what do THEY get and what would they need to do in trade...

Also, a solo mailing may not be an optino, but a banner rotation in their membership, a banner on a thank you page, several facebook status mentions, a few tweets, a blog post, etc... any of that should be welcomed exposure (especially if you then leverage that to land other JVs.

Hi

Craig, that is a great tips for me. Well, we are all here will look for JV partner at the end right, and your tips is very useful. I kept thinking what kind of subject line that will attract the potential partner, and I got it today.

Thanks

Great tips.

I have been spending a couple of days emailing folk to partner up with me and feel that some of the tips mentioned here will help my conversion rate.

Why did I not find this site earlier!

Michelle

Hey nice tips Craig!

How's the launch for SBC 2.0 going?

See you got some emails from some friends =)

We met at Mass Control 2.0 this year...

Do you Skype?

Add me, stiqan

Let's talk, I think we can help each other out.

- Chris

Yes--great approaches. Bottom line is Internet marketing is no different than anything else in life--it's all about RELATIONSHIPS. Initiate and nurture relationships with others and you will succeed beyond your imagination. Don't get hung up with tactics...

-Brett

thinkbig captured what craig was getting at.

twitter is actually a good way to get to know many of the bigger JVers

remember its all about developing relationships - giving before receiving.

One e-mail headline that I have used with great success is

"Hey [firstname], personal JV invite (Please Do Not Share)"

For some reason, that e-mail gets people to open every time.
And then my sincerity in the e-mail gets them to reply :)

These are some great tips in this thread. Proving that you are
a customer or a fan of their work is an amazing way to grab
their attention as well!

Matt

I have an internet doing this form me, but the return rate is pretty low. I try to establish a relationship first and then slowly dip it in or mention it.

Quote:

---

Originally Posted by Rob Toth

And definitely a fan favorite:

"Hi [X], I'm a customer of [PRODUCT]"

Also ... develop a summary pitch. Sure it would be great if they could check out your aff pitch page and get the FULL story, but they likely won't make the time. (I rarely do). Summarize it.

And talk of win-win-win. Namely what do their subscribers get and what do THEY get and what would they need to do in trade...

Also, a solo mailing may not be an optino, but a banner rotation in their membership, a banner on a thank you page, several facebook status mentions, a few tweets, a blog post, etc... any of that should be welcomed exposure (especially if you then leverage that to land other JVs.

---

Hi Rob

What would you rank as the most common form of JV ..banners on the thankyou page?..

regards Paul

Very Good Tip!

It beats: "Would you like to be involved in a $400 Mill market in 2010 on 50%+?"

(BTW, that will be my line.....)

You are right.... It has to be first impression... If you can't create an interest - or indeed be cheeky 8) ,

you should read about "people" before you try "selling" - no matter what the gurus say.

But there is always "copy" ;)

Great post Craig, let me put that into practice.

Somehow I strongly feel I need to ask this one question instead of just wondering silently:

Do you guys never use the Phone anymore?

It seems to me, all you do is being "lazy" (no offence, just in lack of a better word), firing an email and hoping. Don't get me wrong, email has its uses, of course. But for me, nothing has worked better than Phone in the past (snail mail upfront if needed).

I know Mike does use the phone, just look at his Profile-Picture ;) (you do that for a reason Mike, right? So do I..)

Just wondering if this is just my perception or rather factual..


Happy New Year everybody,

David

What Curtis Ng said...

Easiest way to get noticed and get on a potential JV's radar is exactly what curtis said.

Just wanted to thank you guys for this thread as it provides great tips and insights for us newbies.

Mark

Yea that is the way to do it. I already use this technique.

Great tips guys!

Best,

- Ty Hall

Quote:

---

Originally Posted by Matt Wolfe

One e-mail headline that I have used with great success is

"Hey [firstname], personal JV invite (Please Do Not Share)"

For some reason, that e-mail gets people to open every time.
And then my sincerity in the e-mail gets them to reply :)

These are some great tips in this thread. Proving that you are
a customer or a fan of their work is an amazing way to grab
their attention as well!

Matt

---

Yep I have to agree that headline does work well!

Bill

I've never had success getting JVs when using the traditional approach, so I always use reciprocity. I go and become somebody's #1 affiliate or promote the heck out of them for a week, and that gets me onto their radar screen. Oftentimes they contact me with a, "Hey thanks, what the heck are you doing - it's working well!"

When they contact me first, that's a good sign.

Use the reciprocity, and they'll not only feel like they "owe" you a JV, but they'll be excited about it.

There are many ways to find JV partners, especially online. These days, many people can be found online and on many popular websites/forums. When you look for a JV, make sure the other person won't screw you over nor have a bad reputation. After working with the person, main thing to keep in mind with is learning. You may lose money or friendship but knowledge will always stay with you from any experience you come across in life.

My copywriter Brian McLeod calls my "cherry picked" 100% approach to scoring big time JV's the......

"You're gonna mail for me Mr. JV...you just don't know it yet."

He's probably right....and for what ever reason....I have yet to be turned down by one Joint Venture partner yet....for the one and only product I have out.

Perhaps because I only have one product...and it's that damn good....sales copy included.

Figure it will be my only product too....unless I get real smart about something other then exploiting the barter world...and that aint likely.

To me...it's a mind set.

It's confidence in knowing that what you have created is absolutely the best it can be....and the best period.

It's knowing that I put my heart and soul into my one and only project....because I had nothing else to offer....if it flopped.

No upsells, no gimmicks, no fine print....and a $297 price tag....split 50/50 via RAP.

Truth is....I was never taught that it was difficult to score JV partners....because I never really considered myself an information marketer. So I never feel into what's considered "the proper way to approach JV's." I'm glad....I never read those cheesy ebooks about it either.

Maybe that's why I've done as well as I've done in the past few weeks in terms of scoring some pretty decent names to push a product by a guy not known outside of the warrior forum....and my radio show.

Granted I have little use for most information marketers.....

I always figured there was a major credibility problem with those who critique and write about stuff they them selves are either clueless about or things they themselves have never done.

I practice what I preach...and it comes across....in terms of credibility.

Because I have enough faith in my product to know that I don't have to approach ANYONE LIKE SOME FRIGGIN' VICTIM who begs, whines, and kisses ass---for some "guru" to push it.

I set out with three names on my list once my "Barter Arbitrage" product was finally complete.

It was mailed yesterday. I am rather over joyed with the numbers after one day. 8% cent conversion rate.....and even a dummy like me knows that aint half bad.

I picked out three guys in advance based on the quality of stuff they sold, their repuations for delivering consistent quality, the size of their list, and the fact their products were ones I knew inside and out...and they meshed well with mine.

I basically told them that they would be promoting this product of mine whether they new it or not.....and I even discussed them by name on my BlogTalk Radio show Sales and Marketing Behind the 8-Ball.


Funny thing is.....they all did.


In the end.....

JAMES J. JONES.....IN.

ALLEN SAYS......AND DUDE EVEN GAVE ME A PRIVATE SECTION ON HIS WARRIOR FORUM TO TEACH MY BARTER STRATEGIES....SOMETHING HE HAD ONLY DONE ONCE BEFORE IN THE HISTORY OF THE FORUM.

And finally.....the Legendary Marketer....JF JIM STRAW.

Jim's reputation, and legacy pretty much speaks for itself. He remains one of the most respected marketers of ALL time. Period.

He doesn't mess around endorsing "junk"...he's got all the money he can spend..and his reputation means something to him. Same goes for Allen Says and James J Jones.

So yeah..it's an honor. But it wasn't hard...to pull off. Create greatness...show them the money....and tell them to mail the damn thing!

With guys like that.....I don't have to beg anyone to mail my product this week.......because I can just drop names....and now JV's come to me.

I guess it comes down to truly believing what you have really works.....and believing in yourself. Treat JV's with respect for sure....but not like GOD.....or you will lose your personal power, self respect...and more often then not.... look like a clueless newbie....a victim.

Nobody wants to deal with those types....no matter how good their stuff may or may not be.

Figure I like the style of this dude named Rob the genie Toth. He might be next on my list.....because he'll make us both even more money.

In anycase.....have faith in what you produce. If it's half-assed and even you don't really believe in it......pretty hard to get someone else to gamble on it.


xxx Vegas Vince

p.s. Rob Toth.....you are next brother. I like your stuff. I'll be in touch.

Hey thanks, good tip. How can we get in touch? Saw your sight, are you available for JV opportunities?

Jim Proser

Thanks for the great tips Craig!

Another thing you can do is to visit the sales pages for the big product vendors and super-affiliates in your niche and subscribe to their lists. If they use aWeber or a number of other auto-responders, they are required to include a physical mailing address at the bottom of every email they send to their list.

Set up a database with their names and email addresses. Create a brochure describing your product and give it a stunning headline. Give the specs of your product and the URL to your affiliate page.

You might also include a short handwritten note. Mention ANY connections you may have with them. Have you promoted their stuff? Include URLs for review pages you have for their products. Include articles (URLs) you have submitted reviewing their products. Give the URLs for any videos you have posted promoting their stuff. If you've got a blog and have mentioned them or have links to their sales pages mention that. If you can convince them that your have tried to promote their products in earnest--even if you haven't sold a ton of them--they are much more likely to consider helping you out.

You can use regular snail mail, or--for the bigger guys you can use Express Mail or even FedEx. Sure, it costs a bit but even one big guy can make a huge difference. For what I call lower tier affiliates--guys without huge lists but who create pre-sell or review pages in your niche, you can create postcards announcing your launch and links to your affiliate page.

--Mike

Some great tips in here, nice to see when people are prepared to share their knowledge and experience so we can all move up the ladder.

I like to think of it as that old (ish) "six degrees of separation" or was that "six degrees of Kevin Bacon"?

You know how it's supposed to work, you can get to just about anybody by going through less than six people?

You just need to find the right path, sounds easy so I'd best get back to making it work!

Now where's that reply from Ryan Moran I saw earlier, if that's the real RM, I think he's been around some of the BIG GUNS!

Onwards & Upwards ;)

One mistake that I see a lot of people making is that they approach potential JV partners as though they are simply affiliates looking to make an affiliate commission. This is of course sometimes the case, but if your looking at A and B tier players they do not think of themselves as affiliates, and although your commission check is nice, it's not likely to be a huge reason for them to mail for you. They want to see that there is a strategic relationship that can be formed with someone, and so you should show them this.

Thanks for all the information here about jv's. I have been taking some training with Chris Freville, he has done numerous jv's and new product launches and been very successful and one of his key messages is build relationships with other marketers. I recently did a jv with a very successful marketer and it went very well and it seems to be a great way to do business. My thoughts would be to find a unique way to ask the marketer if they would consider doing a jv with you, perhaps send them a video with a personal request, send them somthing in a package which they need to sign for, now that certainly gets their interest, they can't resist looking inside and seeing who its from.

Hi

Definately works !!

As a newbie starting out it always was hard to get others attention to back you

Give them a reason to back you, such as you have sold for them or what can you offer them as an incentive?

Think outside the box :)

Good post!

Dean

Thanks Craig and everyone else for these tips. Good info.

When Launching your first Product with JV support, is it best to offer a competition for the 1st month with prizes?

And if so, what prizes do people like the best?

Thanks

Josh

Thanks everyone!

These are some great ideas!

Think I might try something like "What is it I do for YOU?"

Wow! This is very exciting information. Thanks Craig for starting it up. I have had success by getting in touch with the "gatekeeper" if there is one, first. We need to remember that owners' of huge lists in your niche are being approached by every, Tom, Dick & Harry. So, research to find out who the gatekeeper is & if they would be willing to have you follow up on the FedEx you are about to send his or her boss in their care. Inside the package you might include a small thank you gift. When you call you have already have established a relationship with the most important person to the list owner's business. It's different and will get the attention you need to get the relationship on the right track. The confidence you have in how good your product is or is not will be sniffed out. If your product or offer is as spectacular as you know it is, there will be not problems achieving a win for them, a win for all that will become involved and a win for you.

Thanks Craig,

This is some very exciting information for being a newbie, it really has helped me off to a good start.

Keep up the good work.

I like the "... what can I promote for you?" approach, that's sure to get noticed...

Hehe looks like a good one: Hey ( firstname), What can I promote for you?

I'll try it out.

Thanks ;)

A very exciting post, nice to have people here that share their knowledge and experience's.

Craig you and everyone else tossed out great information here for all that will, become successful marketers.
I'm glad you all love helping others to become successful.
It's greatly appreciated.

I hope you have a healthy day.

Tom

This is a very informative thread!!

I am in the early stages of recruiting JV partners for an upcoming launch / sale in the summer and so far I have been trying a shotgun approach of ocmpiling facts about our program, conversion stats, popular products, reasons to work with us, affiliate program features... it's probably a bit overkill for a first email in retrospect :)

I will try a softer approach of just saying hi, letting people know there will be a JV in the future and we can give them exposure in return and checking their interest I think and see if there is a better response :)

I'm generally finding it pretty difficult to even get any response from a most people though - clickbank vendors are pretty hard to get hold of it seems, well, in my self help niche so far anyway..