Best Way to Set up OTO's?
Hi,
I am wondering if anyone knows of a good process or software to setup OTO with clickbank. I have an intro offer that I want to have an upsell and then a downsell if they say no to an upsell. Anyone know how to set that up or a software to use to set that up?
Thanks,
Ryan
Re: Best Way to Set up OTO's?
I'm pretty sure there's quite a few ways to set up an OTO...
but here's a really simple and straightforward way to go about with Clickbank:
First, you have your main sales page. Then, when they click "add to cart" you send them to a second page where they'll be able to either take your upsell or refuse your upsell...if they refuse, then you send them to your downsell page.
So like this:
Offer page ---(they click on 'order now')--> OTO Upsell --(if not)--> Downsell Page ----(if not)---> Main Product.
Re: Best Way to Set up OTO's?
I believe Clickbank also have a one-click upsell feature now but I haven't looked into it yet...
The regular way is also simple to set up, but I respectfully disagree with Drew above as you may lose a huge number of people before the Clickbank Order Form.
The OTO process that has worked well in the past has been:
Salesletter ---> Clickbank Order Form ---> Customer purchases front-end ---> OTO ---> If yes, another Clickbank Order form / If no, send them to customer opt-in & members area.
Obviously you can introduce downsells etc in there, but I couldn't draw an upsell tree here :D
Re: Best Way to Set up OTO's?
Thanks for the responses.
@drewcastle yea that was the process I was setting up but I'm not sure how to set it up so that when they click the add to cart button on the first offer it will just take them to the upsell and if they take the upsell how do I make sure it seamlessly adds both items the cart and give them the appropriate charges?
I'm confused on how to do this as well if they say no to the upsell and yes to the downsell that is continuity how do I make sure they get charge the right amount and then the right amount each month for the continuity?
Any ideas?
@kunjk yea they do have a pretty slick upsell feature no, but I friend told me you have had to sell 5000 products on CB not quite there yet. Do you know if you set it up with multiple order forms can you curl it so there info keeps getting passed through so they don't have to enter their name, billing info, etc each time?
Thanks,
Ryan
Re: Best Way to Set up OTO's?
Quote:
yea that was the process I was setting up but I'm not sure how to set it up so that when they click the add to cart button on the first offer it will just take them to the upsell and if they take the upsell how do I make sure it seamlessly adds both items the cart and give them the appropriate charges?
I'm confused on how to do this as well if they say no to the upsell and yes to the downsell that is continuity how do I make sure they get charge the right amount and then the right amount each month for the continuity?
I *believe* you would just make each of these a separate product...
So product #1 is: main product (your main sales page product)
product #2 is: upsell (your higher ticket item or OTO)
product #3 is: downsell (your continuity product)
So if the visitor clicks add to cart on the main sales page...they're taken to your upsell or OTO page - If they say yes and take your upsell - you make the sale. if they say no thanks...take them to your downsell page...if they say no thanks again...then you just sell the main product.
http://i28.tinypic.com/69memd.png
So you're not really worrying about adding items to a cart here...you're more worried about what product they're gonna pick...
Jon Volk's FB Ads Guide is a good example -
on the homepage he has the main sales page -
he then takes them to an upsell page (when they click on add to cart)
they can then refuse or accept the upsell (and this switches the product they buy)
they can then checkout.
Product 1 is: https://ssl.clickbank.net/order/orde...a191506e12d350
The upsell is Product 2: https://ssl.clickbank.net/order/orde...5ed4e7e714b258
The visitor either buys product 1 or product 2, there's not really a shopping cart or 'adding' on of items.
Re: Best Way to Set up OTO's?
Quote:
Originally Posted by Kunj K
I believe Clickbank also have a one-click upsell feature now but I haven't looked into it yet...
The regular way is also simple to set up, but I respectfully disagree with Drew above as you may lose a huge number of people before the Clickbank Order Form.
The OTO process that has worked well in the past has been:
Salesletter ---> Clickbank Order Form ---> Customer purchases front-end ---> OTO ---> If yes, another Clickbank Order form / If no, send them to customer opt-in & members area.
Obviously you can introduce downsells etc in there, but I couldn't draw an upsell tree here :D
I agree with Kunj because i tested both ways and trust me! the order is this: Salesletter>>>>>Orderform>>>>Oto>>>order form for OTO if agreed>>>>main product + OTO product This is the optimistic path when customer buy everthing :)
Re: Best Way to Set up OTO's?
I personally just use the ClickBank thank you page to promote my OTO's.
If you can rely on the quality of your upsell and the value it will give to your customers, then selling it should be easy.
You just need to make sure that your customers see the benefit in taking up the OTO
Re: Best Way to Set up OTO's?
Saw that Drew Castle made a scheme how to setup OTO's, so I thought I'll share my scheme as well :)
This is the offer scheme I've used in my previous project.
Re: Best Way to Set up OTO's?
The best way is to just use the 1 click up sell because you can just pass the CB data from page to page and then run 3 OTO's and then 3 downsells. That is the best way.
Once they buy the first item the CC data is just passed along. This works link crazy.
Thanks
Charles Kirkland
Re: Best Way to Set up OTO's?
clickbank upsell have certain requirements to be fullfilled before they approve your account to use clickbank upsell script.just use the method some folks have outlined here.
or else just get 1 shopping cart which comes with 1 click upsell software as well.