What I have learned managing $1,046,000 in launches this year

I'm not very well known in the IM market, in fact I've just started to "come out of my shell" and introduce myself to people here over the last couple of years.

Since 1998 though I've been something of a secret weapon for a lot of the biggest names in the stock market and real estate niches. I manage launches, provide strategic and tactical consulting etc.

So far this year I have managed $1,046,000 in product launches. These product launches have setup business' that are now bringing in many times that amount for the site owners.

In any event I wanted to share with the JV Notify community some of the lessons I've learned in managing these launches.

I just finished up the highly profitable Wall Street Window launch for Mike Swanson. We used Jeff Walker's Product Launch Formula and Frank Kern's Mass Control tactics to sell 393 newsletter subscriptions @$379 in under 2 days.

This was my fourth big (six figure plus) product launch this year, and you always learn something every time you do one.

I want to share with you some of the lessons I learned from the Wall Street Window launch, specifically as it comes to affiliates.

First of all, the majority of your affiliates are opportunity seekers. They actually become your affiliate for the same reasons that the majority of your customer's buy your product. In the case of the affiliate you just have a different product, which is the ability to profit by selling your service or product. But in the end, your affiliates want to make money, and they want to do it without working too hard. Like I said, the same thing your buyers want.

Now the more you do to make that easy for them, the more you make.

If you can do all of the work for your affiliates, your going to have an even more successful launch. Believe me, if I could hit send for them I would! Luckily though, that's really the only thing I can't do, I can do do just about everything else. And everything I can do to make my affiliates life easier, makes my life client's launch more profitable.

So here is what I've learned.

First of all you should have, at the very least, a special section on your website exclusively to recruit affiliates. It's actually better to have an entire website that does nothing but “sell” affiliates on selling your service. You have to do the same thing you do to get people to buy your product, show them how easy it is to make money, give them proof etc. In other words, your first "launch" is actually the launch to getting and "selling" your affiliates on the idea of selling your product or service.

The trick is to make it as easy as possible.

Here is what I think you need to give your affiliates

Landing Pages
Keywords List
PPC Ads
Articles and Content
Videos
FAQs
Twitter and Facebook Messages
Tracking Links
Emails
Ezines to advertise in
Encourage, beg and cajole them into creating bonus'

You should also provide as much training to your affiliates as possible. Help them to make money in their other business, and to become better marketers because if you do, they will sell more for you too. You also create a reciprocity bond if you help them learn to be more effective affiliates, and they wil want to promote more for you in the future, I have affiliates in the stock market niche who follow me around from one project to the next once they find out I'm involved in a launch.

Towards that end you should create text and videos training your affiliates in the fine arts of:

Setting up the payment account
setting up a domain
proting the site with PPC, to friends, to their email list, with articles, with classifieds, with video's etc.

Again, the more you can do to make your affiliates successful, the more money your going to make yourself.

Anyway, this is what I have learned about doing product launches beyond what your taught in the above courses. Probably an entire course could be created on what to do with affiliates once you have them, but I'm too busy to create it.

These are some of the lessons I've learned from doing $1,046,000 worth of launches this year, and I hope they help you with your next launch.

Brandon
PS. The $1,046,000 is the GROSS sales, not the NET PROFIT. I get paid between 20% and 40% of the NET PROFIT from a launch. Net profits on my launches this year so far have been around $400,000.

Good post Brandon..Thanks for shring your thoughts.

You hit the nail on the head with this post, Brandon ... nice.

I've been telling folks for years that your JV prospects and prospective customers are managed almost identically ... 2 squeezes, 2 blogs, 2 promotional plans, 2 sets of motivational emails and incentives ... one to sell, and one to buy. And both must be followed up with as long as they remain partners and customers. ;)

Great example ... ;)

Cheers,

Mike

Great post, Brandon. Thanks for so much insightful information.
Continued success to you.

Wow... I've been doing it all wrong. No wonder most of my affiliates never produce results! I'm saving this for when I have to set up my affiliate page! Thanks Brandon

Most affiliates are like most clients, they don't take any action. This will certainly get a good number of them off the fence though and improve your results. My launches basically do twice as well now as they did before I started doing them like this, and now my clients ave gone from liking me to loving me.

Quote:

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Originally Posted by Steve Mount

Wow... I've been doing it all wrong. No wonder most of my affiliates never produce results! I'm saving this for when I have to set up my affiliate page! Thanks Brandon

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Some great info Brandon

I am looking forward to one day doing my own product launch, but for now am just trying to absorb as much info as possible. Thanks for the insight

Hey there Brandon

I agree with you my friend.

I actually did that with all of my programs. Any thing I tested and was proven to work became
an affiliate resource. Created an entire PPC, Article, Video and tools section along with ongoing
training and support for those who needed.

My JVs simply copy, paste and send... love it man

thanks

Hi Brandon

Great post - just what a complete newbie like me needs to see to make sure I get it right when I eventually get to the point of trying recruit affiliates - brilliant :)

Sue

You got it Bob..like I said every thing you can do to make it easier for your JV's is money in the bank for you. JV's are human, they want to make easy money too. So, you put together a good product, then you put out a good launch sequence and a high converting sales letter so that they are not wasting their own resourse by sending people to your offer.

You then make life even easier for them by doing everything for them. You hire a high end copy writer to write all of the autoresponders for them, you get PPC together for them, banners bleh bleh bleh bleh..this is how I always work and my clients make out like bandits for it.