How To Get The JV's You Want

Wow, great conversation.

I'm a launch manager and I always say to clients that there are really two launches: one to the prospects and the other one to the JVs! And in that sense, it's old school marketing...AIDA, just like you say.

The Attention part is the biggie for me. How do I get their attention? Do something different. I'm thinking, everyone is asking for or offering the JV xyz ...so I won't lead with that. Instead, I'll lead with, "Hey, what we'd like to do is build YOU a list with our content!"

Also, I find design is a big deal: that gets attention. Website and graphics, banners, ...otherwise you are dead in the water.

Email is the worst way to make content. Video isn't that great either. Phone is good but you need to have your ducks in a row and resist the temptation to sell ...as opposed to connect. Connect in some way and you will feel good when you get off the phone.

But, if you really want to get their attention, send them traffic. Yum.

Other ways....RT their tweets. Tweet their content. Write a review of their stuff on your site and give them link love with keyword loaded anchor text ...not an affiliate link.

Be nice. Be genuine. And stick by them for at least 6 months, maybe more... You have to prove your loyalty beyond doubt.

Best,

Oliver

Aaron, thanks for starting a great thread.

Pure gold in this topic.

We currently receive around 2k ( http://blog.hubspot.com/blog/tabid/6...Marketing.aspx - no marketing, not my link, good stuff here.) marketing messages daily, getting through the clutter is first, with all the ducks lined up (thanks Oliver: BTW, the ribs sound scrumptious) first as well.

How we communicate always played an important role in our success, technology and volume is making this skill ever more valuable.

The relationship is first and foremost, which can be built very well around value for all involved. Digging a bit deeper, old school-er here... looking at the JV wave that's what it's all about. Identifying and monetizing clear value propositions via the shared assets of all the participants.

Before contacting someone, the first question I need to answer is what is my value to that persons endeavor. Once I conquer that hurdle, conversions are close behind.

Thanks! Sergio.

Great insight, Aron! I am developing a product right now and your tips could not have come at a better time for me! :)

@Karen if you want sure!
@Adam, thank you! Right now I am very busy with my projects. Ask me in the new year!
@Glen, that is spot on!
@Oliver - wow great point there about building them a list with your content! Design is very important. That is why on my JV Page I made sure it was different than every other boring Jv page out there. Your tips are great man.
@farfrombrooklyn - thank you. You are right.
@Misako - you're welcome!

Hi Aaron,

Really appreciate for the high quality information.
AIDA is important to know if I want to get some JVs.
Still learning hard now.

Hey Aaron

Thanks for the great tips!

How are your conversion rates for your new pushbutton software?

I have a list, maybe we could do an ad swap?

Cheers,

Reno

Aaron
Excellent thread, I am new to the Internet Marketing world but not new to business. I believe relationships are the most important part of any business. I look at it as a close friendship. You wouldn’t have a friend for just one day and then leave them. No you keep them around for a longtime. Most people don’t understand the importance of this. I have owned my own physical business for several years now and without the relationships of other parties I could never be as successful as I am. I believe there should be some type of class on here to help people establish relationships with potential jv’s. Like myself I find it just a little hard sometimes to explain myself through email. But if people will follow your simple acronym it will help them out tremendously. Great post by the way and I love reading post like this.

John

Hey Aaron,
These are some good points you made in your post.As far as JVs are concerned, the formula "Give Before You Take" always applies.

Most of the accompolished maketers value long term partnerships more than upfront commissions.They would prefer a person who can help them with their own product launches and that is why marketers with big mailing lists get JV partners so easily.

That said,there is nothing like an "inner circle" in IM.Even newbies can get big name marketers promoting their products if they follow the below formula:

1)Build a mailing list.You can use article marketing,Forum marketing or PPC(if you can afford) for that purpose.The basic idea is to build a subscribers list having at least a couple thousand prospects.

2)Increase your list size by doing adswaps.These swaps will not only increase your list size but also help you in getting JV partners.

3)In the meantime,provide as much value to your subscribers as you can.Providing quality content for free is the ultimate way to win over your prospects.

4)Once you have 5,000+ subscribers,participate in a couple of big launches and register your presence in the JV leaderboard.Once you succeed in doing that,there will be no difficulty in getting JV partners.
Thanks,
Vivek

Good points indeed..

I do have a list... quite a large as well (towards 100,000 - Nothing purchased,purely my own double opt-in webform subscribers :) )

However, I have not been in contact with my list for quite some time (About 6-12 months) Don't ask me why, I know it was a STUPID mistake not keeping in touch.

Anyway, would anyone have advice on how to "revive" a list that you have not contacted for a while?

Any tips would be much appreciated!

Cheers,

Reno

Quote:

---

Originally Posted by Reno V Boven

Good points indeed..

I do have a list... quite a large as well (towards 100,000 - Nothing purchased,purely my own double opt-in webform subscribers :) )

However, I have not been in contact with my list for quite some time (About 6-12 months) Don't ask me why, I know it was a STUPID mistake not keeping in touch.

Anyway, would anyone have advice on how to "revive" a list that you have not contacted for a while?

Any tips would be much appreciated!

Cheers,

Reno

---

Hi Reno,
The best thing you can do now is provide some of your best content for free.You are not alone in doing this mistake.I too,when I started building my first list more than a year ago,didn't contacted them for almost 4 months after a few initial mailings.

Yes,it was quite a mistake and I found that my "opening rate" has dropped by several percent.But once I started providing them free content,it improved significantly.

Be sure to not promote anything for first couple of weeks,once the trust factor is regained you can promote them whatever you want.
Best Regards,
Vivek