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I would say with the popularity of Facebook, Twitter and the like, people read ALL the time. They read short updates and posts, and they also read very long posts. As long as the very first sentence or paragraph gets them, and they are interested, they will read.
Also a good friend of mine told me that only 5% of marketers are using video, so get in on it now if you can. And video has it's advantages with SEO also. Not video itself but the file size. So if you could do your entire info product in a series of video's that could really help out.
