The Art of the Launch

Wow what a great post!

This is exactly what I was looking for.

Thank you very much!

It's funny, over the past few years everyone kept referencing the book "Influence"... and I finally got round to reading it...

I was like :o

Thanks for your article, I liked how you tied the principles in that book to product launches.

Thanks, I particularly like the idea of using scarcity in the launch promotions to motivate people to decide quickly.

Thanks for reminding me about the principles that are in the Cialdini's book. There are a couple of elements that I could extend on this article. Something that you can use for social proof online is lots of testimonials. If a lot of popular credible marketers have their name behind a product, then many prospective buyers will associate the quality of the marketer with the product. In addition, to help establish authorities, try to collect as many "badges" to place on your website. That's why marketers place "as seen" on ezine articles, Digg, Google, Yahoo, and etc on their website on clickbank. Some people will think that "oh wow" this website was featured on this network, so it must be an authoritative website.

Doug

Very Rich In Content,

I must say, this is one of the most insightful and well researched posts I've read in recent times.

Gracias.

Thanks for sharing such a quality information here with all of us.

Thanks for sharing Philip!

You hit all the main points about launches and
launching in the post.

D