JV Partner (big launch) or Super Affiliate (steady promotion)

Chris

Back to your original questions about is big launch with a lot of hoopla
necessary for success.

That depends on what you define as success.

I have done big launches and smaller rolling launches in my niches and both of them have make money. But the real advantage to the big launch is you get instant traction into your market.

People now see you as the expert. Plus you can build your list faster.

The rolling launches do require a lot of work and you will get a steady stream of income from this.

But one of the big factors you need to look at is scarcity. Lets face it if I know next week this offer is going to be gone or the price is go up you are much more likely to act on it. The take away is very effective, its just human nature.

With the rolling launch you loose some of that. You can interview this person today and they can mail to there list and they can add in some bonus. But it’s just not as effective as the fear of loosing out on something.

A great example of this is CMSInfusion. I have a project coming up in a few months where I could use it. But since the price was going up big time by the time I need it I went ahead and got it now.

If they did a rolling launch with out the scarcity and price increase built in I would have waited to buy it until I need it.


Thanks
Charles Kirkland