Do you promote based on product or publisher

I have a short list of publishers I like to promote. Russell Brunson is one that comes to mind. His products convert better for me than many other big names.

So if Russell has a new product, I am inclined to promote it even if I am not that impressed with it because he has proven to know better than I what sells.

Other than that I am usually interested in tools and products that help my list members succeed.

I also prefer to promote where I get an ad swap in return.

Hi Rob, how are you?

I base my decision primarily on product... meaning I have to first look *at* the product and then decide if it's going to be good for my customers.

Naturally the *person* behind the product will bump up my urgency to 'look' at the product, and the person is a big thing.

I see your name here, I see Garland's - I'd always look at your stuff. *Then* decide if it fits my own schedule and customer needs.

Paul

PS. Tend to shy away from the "Guru's" - but only because more ofte4n then not (from what I see of their product), they're not really that good anyway from a value / price point of view.