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Having been on a fair few lists over the years I've found there are those who bombard with emails sent almost daily- and this is a turn off, for me anyway. Then there are those who are so infrequent I've pretty much forgotten who they are by the time an email arrives.
Two emails a week rich in content or containing links to interesting content and a sales pitch every second or third week gets me onside as a potential customer.
2-3 times per week has worked best for me.
Most of the time offering something of high-value for free, then a promotion for a product of mine maybe 1 out of 5 times. And it has to be something that will complement my list well. But I do have a short 3-line blurb about my infoproduct catalog at the bottom of every email. So it's like a "By the way... I've created some great products that will help you become more successful with _____, you can find them at _____.com/catalog"
I agree with Robert and Si,
There are thousands of products that your target market would be interested in. Check out Amazon and get an affiliate account.
Get into the mini moto forums and ask questions on
sourcing parts
Tuning
competitions,
suppliers
readers specials
Ect'
and with this information, create a newsletter. I disagree with 3-4 emails a week and feel that this sort of niche, people wouldn't want to be bombarded with emails.
Make sure you don't fall into the trap of promoting stuff just for the sake of promoting something or you will lose people.
They should look forward to receiving your emails and not think "oh here's another sales pitch"
Martin,
2-3 emails sent out a week works great.
I usually offer something of high value for free,which allowes me to complement my List, then I give a promotion of my product.
