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Well it’s always a good idea to give your core JV partners at least a month heads up to make sure they will get on board, but picking up a few strays may be difficult if there is another big launch that week. Cross your fingers and hope competition in limited that week!
I've been brokering JVs and giving affiliate management/product launch advice for almost 6 years, Online ... and October/November has always been much heavier than the rest of the year, as a rule. There is a stigma about getting launches in prior to Black Friday, so you'll no doubt see a crush to get launches in before that day ... a few have ventured into the first 2 weeks of December and done well because there is less action, but merchants are getting wise to that ... too.
If you simply have to get your launch out at year end, I'd ...
1) Carve out the domain and set up a place marker blog or squeeze MORE than a month in advance.
2) Go after your A List Partners at LEAST a month in advance, and stay in close, personal contact with those you think will comprise your core 'inner circle' of 15, 20, 25, 50 or whatever number of high level partners you feel have the ability to do the most good for your campaign. Schedule calls, offer custom creatives and copy, brainstorm, etc.
3) Have your marketing plan completely laid out and available to your partners (you may want to hold back on the actual content used in specific stages to prevent leaking, and simply give a brief description of the logic and goal of the stage) ... including all pre launch, launch, and post launch outlines ... including rough ad copy and (qualified) product access, what they will be paid ... and WHEN.
4) Stick with your JV Partners at timed intervals throughout launch and pre launch with daily updates (perhaps hold off on Sunday) including any positive numbers, new phase, creatives and/or copy, peer and prospect social proof ... try to mail at the same time every day. I prefer 12PM, EST (except launch day, where I'd email a call to action an hour before, and give an added how we look update at about 6 hours in).
5) 24 hours in ... look at your list, and start following up personally with those who have NOT registered any clicks, or has only a handful. Let them know you're concerned that either they are not getting the JV notifications, or there is a problem that has caused them not to promote that you would gladly try to help them find a solution for ... even if it means setting up a solo emailing at a date after launch - don't let any chances to keep the relationship going escape.
Why go through all this?
Because regardless of how many ... or how good, the only JV partners that will make sales for you are the ones that push the 'send' button ... ;)
</end> Tuesday Sermon .. ;)
Best,
Mike
Great advice Mike...
Craig
Brilliant stuff everyone (especially Mike),
It's certainly given me some perspective.
So taking all advice as a given (and also doing a fishing), when it comes to the New Year...
Do you aim for New Year's resolutions?
I just did a little research on a term we're all familiar with: marketing.
I stuck the term into Google's Keyword Tool and checked the average search volume over the year.
The results are as follows (with busy months in RED and slower months in BLUE).
OCT
NOV
DEC - big drop
JAN
FEB
MAR
[b]APR - large spike (also busiest month)
MAY - big drop again
JUN
JUL - picks up a little during this month
AUG
SEP
(I've started from October as it's only just passed us and it's the start of the busiest part of the year)
Now we can all understand the December drop. People are more interested in the holidays than sorting out their lives and finances.
I have two theories on the spike for the term in April.
1) In the UK at least, it's the end of the financial year, people are thinking about money.
2) Marketers / Advertisers / Guru's / Whatever are fully aware that the next 5 months are going to be much quiter and are doing one last big push before it's time to hibernate for a while.
Now I know the term marketing is a very broad term indeed and won't relate to us for every variation but the next few marketing related terms provided by Google also show very similar data.
In contrast the term: earn cash online
is very low all year round but has huge spikes in January and April.
Thoughts and comments? ;D
If anyone can actually check their sales stats to see how the data reflects that would be fantastic. ;D
Thanks for data Pushy...very interesting indeed.
I guess its a good thing I delayed my launch to November and not December :D
Wow!
Excellent advice Mike.
I'm printing these great tips to keep on hand.
Cheers!
- Kim
Wow,
Really eye opening advice about product launch, so far it's only about which day...and it seems like Tuesday is the best. I'm interested in time as well.
Just a thought, Not sure whether it's reasonable to compare Launches vs WF wso, but a lot of IMers are on the WF.
I have read in WF that one of the best slot to post WSO is Thursday about noon time PST, so that your wso will get to the weekday warriors and it will still stay on the first page for the weekend warriors as well.
Now, for launches what about which time of the day? I have heard something like 11am EST.
I'm sure many of you here have done a few product launches, at least. What are the best experience so far?
I'm bit curious about getting launch partners to get on board and commit to your launch, and normally when there's a launch and when the JV news went out and partners who are interested will signup on your JV page, now do you really contact them personally after that or how do you usually do that? We can't really assume that they will send out the email on the launch day...and end out not.
Thanks::)
Thomas
Great thread everyone! I am about to launch the ClickBank Reaper (my first product launch), and I never even THOUGHT about the day of the week to launch. I was just going to pick the date that I was ready to launch, but now I saw the stats and I will definately launch on a Tuesday and / or look for a date that other JV's aren't launching on. I am so lucky to have this forum to go to for true advice. Thanks everyone for your expertise!
Alan
www.ClickBankReaper.com
Alan,
Of course there are two big downsides to launching on a Tuesday:
1) Your potential prospects will have their inboxes flooded with so many other offers from other marketers... Assuming they're subscribed to multiple lists
and more importantly
2) Your potential JV partners are less likely to mail for you as they could well be already committed to another JV partners launch happening on the same day... Someone they have a far longer relationship with.
Its a difficult one, but it maybe worth going on another day just to get people to support you, and then once you're established in say 12 months time, then book your launch on a Tuesday - giving plenty of notice to your grade A partners.
Chris,
I have learned anything it is to give adequate notice and try to have a week or part of a week to yourself in order for both you and your JV's to benefit without there being any conflict.
Mike,
That is quality information as usual...thanks. This strategy will definitely be employed during my release as it relates to my JV's.
take care
Todd
