Should I do a re-launch?

I'm looking at doing something similiar with my upcoming launch. I decided on a product just under $100 and a OTO with F/C on the backend for the upsell.

I'm curious with ClickBank, do you have to register both your main product and your OTO with CB or is the OTO handled separately?

Jeff

CB approval is a bit of a lottery.

In previous cases for myself I've just needed approval for the main product and then for the OTO they never even knew about it

I simply added it as a separate item.

However, I do know of others who've had trouble with OTO approvals with CB.

My thinking is........

I went to a lot of hassle to get CB approval for my list building product. Basically CB have not allowed any list building products for something like the last few years. However, I got talking with their security guys and explained that my product was all white hat so would they be prepared to host it.

So, I definitely want to move it across to CB - the question is do I do another launch to maximize sales rather than just simply move it.

Either way, I'd have to let my existing affiliates know that I'm planning to switch it in good time, so they can amend their affiliate links.

We're then left with do I:

Change the product considerably to warrant a ALB2 or do I just stick with the same with maybe one or two enhancements?....... My main priority is a brand new product I'm working on for launching later in the year - I cant really afford the time to change ALB very much, so I'll probably stick with more or less the same product.

Next consideration is JV partners:

Existing partners who promoted first time round are probably not wanting to bother promoting again especially if its within 3 months.
However, I'm sure I can attract a whole bunch of new JV partners, especially those who dont like PDC.

My thinking is to tell my current JV partners about the re-launch, but ask them to sign up on a separate Aweber list if they want to be part of it again.... and I'll perfectly understand if they want to pass on it.

I'll then target new partners somehow and get them on to the new Aweber list.

How does this sound?

BTW my next product is going to be a recurring membership so I'd like to discuss F/C at some point but that's for another day.

Chris

Thanks Uncle Chuck. I do know what forced continuity is, I just didn't make the connection with F/C. I'm suffering with a migraine today. So not much is making sense to me.

Have a great day.

Hi Chris


I think you have it worked out. No matter how many people promoted on the first time
you always have people who could not promote. This is a great reason to contact them
and get some new JV's that you didn't have before.

Charles

Chris,

I'd agree, go with a relaunch and maybe ad a few small features.. maybe make this a 1.5 release.

When you say the CB didn't know about the OTO, were you direct linking to paypal for your oto? I'm trying to work out the details on my launch now. I'm unsure whether to use CB or not.