Product Launch Checklist (field tested)

Was going through notes from my Sept. 2010 Launch. I thought some folks might find this useful. Feel free to add your 2cents as I am sure I missed some items in the transcription process:

Product Launch Checklist



1 - Target Sales Date___________ ***

o Check JV Calendar (jvnotifypro)

o Contact Personal JVs

o Create JV Contact Spreadsheet



2- Select Prelaunch Dates



o Prelaunch Day 1__________

o Prelaunch Day 2__________

o Prelaunch Day 3__________



3- Write Email Swipe



o Prelaunch Day 1

o Prelaunch Day 2

o Prelaunch Day 3

o Early Bird Email

o Sales Day Email

o JV Reminder Day 1 Start

o JV Reminder Day1 Finish

Contest Standings

o JV Reminder Day 2

§ Contest Standings

o JV Reminder Day 3

§ Contest Standings

o JV Reminder Sales Day





4-Create Landing Pages

o Prelaunch Day 1

o Prelaunch Day 2

o Prelaunch Day 3

o Sales Page / Video Sales Page

o JV Page

o Testimonials

o Product Demo

o Stats

o Exit Popup / Offer

o Downsell Offer

o Upsell Offer



5- JV Contests



o JV Optin prizes***

o JV Sales Prizes***

o JV Blog***



6- Web Pages


o Optin Squeeze

§ Prelaunch Day 1

§ Prelaunch Day 2

§ Prelaunch Day 3

o Sales Page

o Upsell Page

o Downsell Page

o JV Page

o Exit Popup


7-Video Creation

o Sales Video

§ Headline and Hook (key)

o JV

§ Intro

§ Testimonials

o Prelaunch Day 1

o Prelaunch Day 2

o Prelaunch Day 3



8 - Payment Collection

o PayPal Account

§ Launch Notification

§ 7 Day Post Launch Followup

o Merchant Account

§ Launch Notification

§ 7 Day Post Launch Followup

o Prelaunch Transaction Test ***



9- Tools and Systems


o Shopping Cart

o Affiliate Tracking

o Video Hosting

o File Hosting

o Web Hosting (VPS / Dedicated)

o Analytics Testing Software

o Crazyegg

o Clicktail

o Google Analytics

o Webinar Platform

o Audio Platform

o Graphics and Ecovers

Thanks buddy.

Everybody has their different checklists. But some things are basic, and thus common. Anyway, I am launching a product soon, so I will add everything that was missing.

I see that you are new here. So.....Welcome buddy! 8)

If you need any thing, help or ANY thing at all, feel free to PM me!



Sim

What a great checklist. Thanks for sharing

Creating the product is the easy bit!

Awesome checklist.

Good call about the crazyegg software. Often overlooked but supervaluable.

Rob

Hugely useful, thanks Robert:)

Hi, yes this is a really great list. This could only come from someone who has been there and done it and had some success. There is no mention of social networking presence here like setting up facebook pages, etc, or article submission/press releases too. Is this something that the JV world doesn't bother with as much? Is this whole JV thing more about email list marketing instead or a mix?

I am very new to IM. I found this checklist very useful. I do believe I can use this info. Thanks again.

What's the purpose of a pre-launch and how does that work? Is it a 'soft launch' just to certain people? Would a WSO launch count or does that need a pre-launch too?

Quote:

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Originally Posted by Richard Golko

What's the purpose of a pre-launch and how does that work? Is it a 'soft launch' just to certain people? Would a WSO launch count or does that need a pre-launch too?

---

Richard, the basic function of the pre-launch phase is to attract and build an email list of potential launch phase sales prospects, either via your individual efforts or with the help of your JV partners or affiliates, usually with product topic related free content and related bonuses. The content (and, typically, the mention and build up of the upcoming product to be launched) is delivered systematically, usually via email optin list, during the pre-launch phase ... building up to launch day, when the pre-launch list is usually given a hour or more advance notice and ability to purchase during an 'early bird' or 'early notification' time period.

Frank Kern is a master of the pre-launch, pre-selling so effectively that he often sells out high ticket launches just an hour or 2 after going live. Of course, his self and product brand developed over time has a lot to do with the results, as well as his high level associations ... but his mastery of the pre-launch surely helped get him there. ;)

The aforementioned is a very basic explanation ... and mentions only a few possible scenarios, but it should get the point across.

As far as WSOs ... yes, that could be a very helpful part of the pre-launch process ... especially in terms of seeing how well the product is received, and to garner early positive feedback and numbers to present during pre-launch and to attract JV/affiliate partners.

Still a coffee short, here ... hope that helps. ;)

Cheers,

Mike Sr