Product launches for merchandise and "offline" business

Over the past months, conversations have come up with manufacturers/companies for launching everything from a new wine launch, to the Scion car model launch in Canada, to new exercise equipment etc. Merchandise.

Each is a "product launch".

In nearly all the cases, I'd still tackle it with a variation of a direct response funnel (though more "consumer and corporate friendly") but this is one area we're looking to play in a lot more.

Just like taking your internet marketing services and selling them to brick and mortar traditional businesses is, of course, big money.... I believe taking product launch, promo event sequencing strategies and applying them to mass consumer goods or larger corporate deals can be ridiculously more profitable.

Do you have any hands on experience setting up a product launch for a non info-product??