Other Ideas? Singles or Exp in Dating Niche

Okay so I'm launching yet another new company (VanCougars) and haven't really had much experience in the "dating niche" ... I just liked the name and have a few catchy slogans for t-shirts that quite a few friends of mine thought were pretty funny. ie: "I was Bit by a VanCougar" ;) Obviously this a targetted niche within the singles and dating niche ... aimed at the 35+ age category, with people that are little more established in life, hence the quality of products has to be of a higher standard.

So I've put together membership fees (something I haven't had experience in yet - a paid members site) where we will have draws and give away local merchants swag, products and service, every month. And later I'm hoping to get into hosting singles mixers with live talent (I work with a bunch of musicians, so finding music is not an issue) on a monthly basis.

I am looking for some ideas from folks that are single or have experience in the dating niche - ie: what you like or don't like. ;D