Greatest. Trailer. Ever. (THIS is a product launch!)

I alone have pushed out the buzz for this to a good 500+ people. And I don't mean by mailing my list... I just mean by talking about it too much:

http://www.whowillsurvive2012.com/

The point?

When your product and your teaser content are kick-ass, "affiliate recruiting" isn't all that necessary (though it feeds a monster release real well).

Holy crap...I knew the movie was coming out, but that trailer blew my mind. Too bad you don't get a commission for referring me, Rob :P

This really makes every pre-launch video in the IM arena I've ever seen look less than amateur, although granted, the industries and target audiences are different.