I was reading some posts (mainly the comments by Stephon Rudd in the "Calling Out Anyone Who Has Had Success with Email Marketing???" thread) earlier on solo ads, but have never had success with them.
Is it just one ad that you send to a bunch of emails in your target market?
What do you write in the ad?
What's the difference between a solo ad and a newsletter?
I am pretty unfamiliar with this area of product promotion so any input is appreciated.
Alan
