The Heart of Sales and Marketing

The heart is what keeps the body alive, the brain maybe in control and the legs maybe doing the driving, but you can live without all those parts except the heart. In business it’s the same, what keeps business living is the heart, and the body is sales and marketing. What is the heart of your businesses sales and marketing? You are.



Now don’t start calling me cheesy, but look at it this way. You make the decisions, when things fall apart you need to fix them and you have to be running at all times in order for your business to survive. See? You’re the heart and this is what you need to do to keep functioning properly so your business can depend on you.



Don’t expect yourself or make yourself do everything on your own. You can breakdown just like the rest of the body can. You will make mistakes, so instead of going nuts, just fix them. A wise friend told me once when I was panicking over things that the thought of fear is what drives you crazy, the actual thing is never that bad. It’s true. So don’t panic, don’t expect to be a genius with all the answers in the world and don’t do it on your own. Have people around you, listen to what they have to say then make the right decisions.



Never stop learning. Nobody knows everything, no one is even close. So there is always something new to learn. You may not be able to teach an old dog new tricks, but that doesn’t mean the old dog isn’t willing to learn. So learn new strategies in business, ways to improve on sales and marketing, ways to make your business better.



Always have a plan, and a back up plan to that. Choices are important and there are many ways to do things. So if you mess up, have another option on stand by. This doesn’t lessen mistakes but it does fix them up real quick. Plus it takes the panic mode away from the equation. Like it or not, you have to have a plan for everything from what to do when you reach your goal to what to do if God forbid your place catches on fire, even an exit strategy to if things don’t work out. Don’t look at it as being negative, but being cautious and responsible. We never know what the future holds.



Manage your time and money wisely. These are two vitals places that can be messed up very easily. Keep priorities in mind, but don’t forget everything else. Spend on things that will gain your revenue. Sales and marketing needs a lot of thought put into it and needs to be monitored at all times. Marketing should pave the way for sales and sales should compliment marketing.



Last, be true and honest. Something we tell out kids that we forget over the years is that one lie will lead to another, and another and another till you’re stuck in an unfamiliar place with nothing to help you. Be genuine to the people who are giving you your sales; and always remember the people who help you in the process of getting there.

Here's to your Success!

Rivers
MeetRivers.com


PS...Award Winning Global Entrepreneur, Rivers Corbett offers entrepreneurs an insight into what prevents most entrepreneurs from experiencing success. Rivers series 13 Fears of an Entrepreneur is must knowledge for any entrepreneur wanting to succeed at any level in business. Click on DiscoverTheKnowledge.com for more information and also receive his FREE gift of what started him on his global entrepreneurial journey.