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There is a lot of discussion on the importance of "the list". The collection of email addresses that you have that are willing to receive your mailings. However, in today's FAST PACED environment, we quickly lose site of the fact that the people on your list are more than just potential buyers.

They are living breathing people who deserve to be treated well. Most people join a list because, somehow, they were convinced that they would be provided some benefit. Now, immediately ...