Can you give away too much information in a review?

[Kevin Hastie]

Hey,

A question for you guys...

So, I decided to sign up for GN, just to see what it's all about. Anyway, I want to do more of a first hand look, type of review. How detailed in my review is acceptable? I would like to post details and screenshots. How there a limit of how much information you can show or give away? Obviously, I would not give away any of the content of the blueprints or reports.

Cheers,
Kevin

[tonyg]

You could give away too much. I believe that you would be safe if you showed your sales from using it and just using a "glimpse" of the stuff without having Chris wanting to track you down. So just figure if you were Cris, what would be acceptable for someone if they were reviewing my product and they bought it...so it is not acceptable obviously to leak anything inside to people who have not purchased it. I hope this helps but I would just place myself in their shoes. You could just mention what comes inside it ya know. Or hop over to youtube and embed a video that someone else has made.

[Richard Legg]

One thing I've found with any type of review promotion I've done is to be completely honest.

That means spellling out the good and the bad about the product.

No product is going to be perfect and there are always some things you may like to have been done differently or better.

By throwing in one or two little negatives (in an overall positive review) it shows a lot more credibility than someone who gives a "hypey" review.

One product I promoted to my list before with a review converted at over 10% because of it.

I guess my point is, no matter how much info you give away, people are going to be skeptical to some degree. If you claim the product is the best thing ever, people may not believe what you're saying, but if you sound like you're giving an honest review, it gives you much more credibility.

Hope this helps,

Richard

[Kevin Hastie]

Thanks for the reply and information guys!

[Chris Freville]

On one of my previous products, Sneaky Affiliate Cheat, I found a review site from a so-called affiliate that what practically listing the main detail of each chapter of my ebook.

I thought that was OTT.

[charleskirkland]

I'm working on a project now that I won't be giving out any copies except to the people who I know. It can be good to give out review copies but you have to be away that the people who are going to promote for you are going to ask for a copy for the most part.

There are a lot of free loaders out there looking for stuff.

Thanks
Charles Kirkland

[lakshay]

Hey Kevin

you need to give As much info as possible without letting the cat out of the bag...

You can obviously talk about the benefits anf the proof that the product has been working for you!
What say Charles?

-Lakshay

[Torched]

Unless you're providing cliff notes of each chapter I don't think it's possible to give away too much information. When I first started marketing my sales letters were always kind of vague and didn't have much information about the actual product in them, when I started testing the effect of packing the sales letter with info the conversion rates went way up. My best sales letters are the ones that have 20+ bullets on "learn how to...." and "I'll show you how to....", obviously you need to find the right balance and come up with a review that gives them a tiny peak but doesn't solve their problem.

[vyking]

I remember reading somewhere that you could actually copy and paste bits and pieces from your own material to put into an auto responder sequence. I did that with a hobby niche a while back and it worked great.

I've never done reviews, but I would think you should put your real opinion in the review, positive and negative for a feeling of authenticity. I recall notes from Day Job Killer where he recommends hacking up the product in a way that makes it look like a scam. Then of course you draw the prospects in because they want to know what to avoid.

From there you can segway into your review

Dwain

[charleskirkland]

Lakshay

There is a fine line when giving access to your product to JV's and would be JV's.

First if you have a PDF ebook and anybody can get access to it just for signing up you will
find you have a ton of JV signups just because people are trying to get your info FREE who
will never even send the first email.

Or you will find it all over free file sharing sites in a few hours.

The real players will ask for a review copy or you can give them to the people you know.

Thanks
Charles

[lakshay]

I agree Charles, absolutely! :)

Must be borne in mind @ all times...

Genereally I would say an ebook is more vulnerable to all that stealing more than videos which can't be downloaded, much like Tristan's Internet Marketing Uncut.

But yeah! You've got to ensure that you are not just throwing your product in everyone's face.

-Lakshay

[vignesh_natraj]

the main point of a review is to create a response(usually a order :D ) for this
you should not give too much but may be use some superfluous words and invoke that curiosity in him.

[J.Andrews]

What I've noticed is that when the main product is software you show and tell everyone how it works. I did that with GN to my own list. I actually walked through how I set up my own page, how I chose the products and all that... then showed them how it made money and gave alternatives to Adwords.

The Good Dr. X already showed the guts of this site in the prelaunch video, but as most folks these days are a bit skeptical I figured a bit of my own personal take would go a long way.

However, as Mr. Freville pointed out it can be taken a bit too far with a simple info product.

Be smart about it, and if you're really good you can show your results after having used it. (hint, hint)

Another thing I've done which seems to work very, very well is to review and then hit them with the fun bonus I figured out while using the product personally.

Like during the review you find 1 or 2 things which seem a bit "off" and you can just make a fast bonus or patch to help people blast through.