Gregory Bendickson
12-12-2005, 11:42 PM
A Reminder To More Experienced Users and Marketers
As we continue to learn more about computers, marketing
and technology in general it gets very easy to lose touch
and forget about people at the beginning of their online careers.
Here is a real life example.
A few days ago I attended a free Internet commerce seminar.
I knew that although I have extensive knowledge about the Internet
and marketing in general I would probably still learn something.
The speaker started off by covering the basics such as what are
Google adwords, what is a payment processor, etc.. (yawn) but I hung in
there hoping to walk out with at least one jewel of knowledge.
Well by the end of the seminar I really did not learn anything new
except one very powerful reminder.
Most people do not know as much as I do!
Now this is not meant to come across as arrogant. I am simply
saying that the more we learn, the less we tend to remember
what we did not know in the beginning.
While I never learned anything new about e-commerce, technology or
marketing I did learn that I have lost my perspective a bit.
For example, when the speaker explained why Billy was not only allowed
to have an Amazon link on his site but that he earned a commission
when his friends clicked through and made a purchase, the entire
room was ooh-ing and ahh-ing.
In fact they were flat out AMAZED!
While I already knew all this stuff, I certainly needed to be reminded
that there are more (the majority of) surfers out there that do not
know even this most basic information.
So the next time you worry about competition or market saturation
just remember that you, yes YOU have something to offer to many people.
When you approach potential JV partners, especially offline they may
need to be educated a little. This should be your main purpose because
they will see you as an expert, even if you really are still learning yourself.
Gregory Bendickson
http://www.ViralEmailMatrix.com
As we continue to learn more about computers, marketing
and technology in general it gets very easy to lose touch
and forget about people at the beginning of their online careers.
Here is a real life example.
A few days ago I attended a free Internet commerce seminar.
I knew that although I have extensive knowledge about the Internet
and marketing in general I would probably still learn something.
The speaker started off by covering the basics such as what are
Google adwords, what is a payment processor, etc.. (yawn) but I hung in
there hoping to walk out with at least one jewel of knowledge.
Well by the end of the seminar I really did not learn anything new
except one very powerful reminder.
Most people do not know as much as I do!
Now this is not meant to come across as arrogant. I am simply
saying that the more we learn, the less we tend to remember
what we did not know in the beginning.
While I never learned anything new about e-commerce, technology or
marketing I did learn that I have lost my perspective a bit.
For example, when the speaker explained why Billy was not only allowed
to have an Amazon link on his site but that he earned a commission
when his friends clicked through and made a purchase, the entire
room was ooh-ing and ahh-ing.
In fact they were flat out AMAZED!
While I already knew all this stuff, I certainly needed to be reminded
that there are more (the majority of) surfers out there that do not
know even this most basic information.
So the next time you worry about competition or market saturation
just remember that you, yes YOU have something to offer to many people.
When you approach potential JV partners, especially offline they may
need to be educated a little. This should be your main purpose because
they will see you as an expert, even if you really are still learning yourself.
Gregory Bendickson
http://www.ViralEmailMatrix.com