Jeffrey Neil
11-14-2006, 03:57 AM
...As it relates to JVs
The days for JVs aren't over, far from it, as a matter of fact after the market shakes it self out after Mikes recent report, things will be better than now.
The key is things DO need to be done differently, BUT it isn't that we shouldn't share our JVs with a larger audience, or that we should not try to have a big product launch. It is that we should not be continually spewing them forth month after month when we already have a good site, that has now started dieing due to neglect, once the shiney newness of the launch has worn off. The issue is the level of noise and how as a result the great sites get missed, amidst all the mediocre ones. We all need to spend as much energy building our business AFTER the launch as we did before and during. Then our sites will continue to grow and the noise problem will take care of itself as we focus building our businesses rather than simply creating launches for launches sake.
We need to take our business more seriously, once we have a launch, we should not abandon our project, but rather take that momentium and find ways to create long term promotions for it. We should be creating sites that are sustainable in the long term. Think about it, that would be much less work. Focus on one or a few great sites, instead of dozens of mediocre ones. Look at ways to sustain your sites by offering loyalty features for membership sites, and use jv partners from launch to springboard a new team of ongoing affiliates.
How do you do that? Have your jv partners get their second tier to run your promotion as well, by offering special 2nd tier bonuses and promotions. All of these people can then be encouraged to join your ongoing affiliate program. Yes, don't forget, that they still exist. Leveraging these 2nd tier partner lists will give you a way to find future affiliates that will loyally promote month after month...if you give them the incentive. To keep things going, update your sites, add new features, content etc...hasn't anyone noticed sites like listandtraffic.com? These are hugely successful, quietly taking wheel barrels to the bank.
If you do have a major change or update, run a mini-relaunch, every few months. This can be done to keep affiliates motivated, and your site fresh in their minds.
Have a list, but no product? Planning on promoting an upcoming launch? Make sure that you get the most that you can from it, by recommending promotions that you believe in to YOUR list and affiliates. It is a benefit for them, and frankly there is a ton of money to be made on the 2nd tier. You can have you own little band of affiliates selling a product you don't even own, and make big bucks from it, if they sell. Also encourage your list or affiliates to continue to promote the project long past the launch. Why should they stop now? Did someone say that had to? The reality is with the noise died down on a product, it is actually sometimes easier to sell it in the market place, this means you may find products that you and your list and can promote year round, even if you don't have your own product. Without all the competition that you experienced during the launch. There is almost always still a market for any well done product out their long after launch, and they are barely touched, because everyone suddenly gave up trying. This is an opportunity.
The thing to remember is that a launch is the beginning of a product, not the end, otherwise it would just be a firesale.
The biggest change, as you may see is starting to think of your partnerships more long term, and start taking some time looking at your list, not just as prospects, but also as valued business partners. Make sure that you are building a business, and not just another site.
If everyone does these things, they will have the opportunity to build a sustaining business, and cut down on the noise that exists now from too many launches.
These will be some of the ways that we can do common sense business in the future, NOT by suddenly ending all JVs and launches. Don't make the mistake of taking things from one extreme to the other.
Good Luck to everyone
Jeffrey
The days for JVs aren't over, far from it, as a matter of fact after the market shakes it self out after Mikes recent report, things will be better than now.
The key is things DO need to be done differently, BUT it isn't that we shouldn't share our JVs with a larger audience, or that we should not try to have a big product launch. It is that we should not be continually spewing them forth month after month when we already have a good site, that has now started dieing due to neglect, once the shiney newness of the launch has worn off. The issue is the level of noise and how as a result the great sites get missed, amidst all the mediocre ones. We all need to spend as much energy building our business AFTER the launch as we did before and during. Then our sites will continue to grow and the noise problem will take care of itself as we focus building our businesses rather than simply creating launches for launches sake.
We need to take our business more seriously, once we have a launch, we should not abandon our project, but rather take that momentium and find ways to create long term promotions for it. We should be creating sites that are sustainable in the long term. Think about it, that would be much less work. Focus on one or a few great sites, instead of dozens of mediocre ones. Look at ways to sustain your sites by offering loyalty features for membership sites, and use jv partners from launch to springboard a new team of ongoing affiliates.
How do you do that? Have your jv partners get their second tier to run your promotion as well, by offering special 2nd tier bonuses and promotions. All of these people can then be encouraged to join your ongoing affiliate program. Yes, don't forget, that they still exist. Leveraging these 2nd tier partner lists will give you a way to find future affiliates that will loyally promote month after month...if you give them the incentive. To keep things going, update your sites, add new features, content etc...hasn't anyone noticed sites like listandtraffic.com? These are hugely successful, quietly taking wheel barrels to the bank.
If you do have a major change or update, run a mini-relaunch, every few months. This can be done to keep affiliates motivated, and your site fresh in their minds.
Have a list, but no product? Planning on promoting an upcoming launch? Make sure that you get the most that you can from it, by recommending promotions that you believe in to YOUR list and affiliates. It is a benefit for them, and frankly there is a ton of money to be made on the 2nd tier. You can have you own little band of affiliates selling a product you don't even own, and make big bucks from it, if they sell. Also encourage your list or affiliates to continue to promote the project long past the launch. Why should they stop now? Did someone say that had to? The reality is with the noise died down on a product, it is actually sometimes easier to sell it in the market place, this means you may find products that you and your list and can promote year round, even if you don't have your own product. Without all the competition that you experienced during the launch. There is almost always still a market for any well done product out their long after launch, and they are barely touched, because everyone suddenly gave up trying. This is an opportunity.
The thing to remember is that a launch is the beginning of a product, not the end, otherwise it would just be a firesale.
The biggest change, as you may see is starting to think of your partnerships more long term, and start taking some time looking at your list, not just as prospects, but also as valued business partners. Make sure that you are building a business, and not just another site.
If everyone does these things, they will have the opportunity to build a sustaining business, and cut down on the noise that exists now from too many launches.
These will be some of the ways that we can do common sense business in the future, NOT by suddenly ending all JVs and launches. Don't make the mistake of taking things from one extreme to the other.
Good Luck to everyone
Jeffrey