How to get 'super gurus' to promote your product

[Adam Roy]

I've been doing a lot of research about JV's and how to get the big shots to promote for you.

I had a look through total control marketing, and mass control which are both incredible courses. But you know that the creators of these courses are some of the biggest names in Internet Marketing today.

Those guys are the ones you want to JV with. I hear Jeff Johnson say in a video that he has a personal list which is worth more than $100 per person, how well would a email to that list perform?!?!

The first thing they want is high end commissions, and/or continuity. Because let's face it, they can virtually promote anything that they want to their list, and be assured it will be a profitable mailing.

But even with high end commissions and/or continuity, there's one big setback that will prevent them from doing this for you. 'Their list is worth more than $100 per person...They don't want to 'give away' their list just to make some quick sales.


I'm sure you know that when the list buys the product, they will usually have to opt in to receive the product or their username and password to access the members area.

So you have to personalize your offer for their list, personally. You should offer a deal that is unique to only their list, nad here's the kicker, ALLOW THEM TO TO SELL YOUR PRODUCT WITHOUT THE OPT-IN . Let them keep their list, and try to get some opt-ins on the backend, unobtrusivly.

Pay out high, and make personlized offers for their list without requiring their list opt-in to yours.

Make it worth it in every way for the big guys to promote your stuff. Next time maybe you can get some of the list.

[Emilis Strimaitis]

Hi Adam,

Great thread.The so called "big-gurus" are very hard to get but are like gold mines.You have to convince them to your fullest context so that they promote your product.

I usually make a checklist.Here is what all it contains:-

1.Good Salespage-You really need a good looking sales page.More over,they require you to test your salespage with either PPC traffic or list traffic to see well your product is converting and they usually ask for proof.

2.Good Product(including goood pre-launch material)-As you said eariler,you really need good information.Even your pre-launch should have great content!

3.Affiliate/JV Manager-Usually,people ask for your Affiliate/JV Manager because they want this to be a good launch.A professional launch.After all,they dont want to embarasse themselves to their list.

So these are some main points I keep in mind while contacting for a JV.







Emilis Strimatis

[Aira]

These are really great tips Adam.

I think the common element of joint venture proposals is to tip the scale enough that your joint venture partner says 'yes'. Of course, it will vary depending on the level of your potential JV partner. Some will take less convincing than others but it all boils down to your offer. It has to be something so irresistible that your potential JV partner would be insane to let it pass.

[Victor.C. Richefeller]

Thanks for the piece.

You did brought my attention to some overlooked issues.

[Bill Zimmerman]

Promote their stuff, blog about their products, do stuff for them. Build relationships. These things work as well.

[earnme97]

Hey Adam,

Great tips man.

One more thing I would like to add to you "Product Quality" issue is, most of the so called "Gurus" don't like to promote products with "B.S Full, and Overhyped" salespages.

In such cases, they wont care what the product is about, but they will definitely wont mail for you.

But in some cases, like now, gurus want over-hyped salespages. And they love to promote it.

So you have to think when you launch a product, "What type of affiliates are you looking for on-board?"

Just my 2 cents!



Sim

[Gail Richardson]

Thanks for the useful list and even if it's not what we want to hear...I don't blame them for not wanting to share their list. You offer good ideas to follow.

[Dee Kumar]

Just put yourself in the so called 'guru's shoes and think what it is like for them.

They are bombarded with requests each day - the very minimum they expect is a good product with good sales page - that should be a very basic given.

But what is going to make you stand out from all the other people that are hoping they promote them instead?

It comes down to a few things :

1) Be different. I was at a bar some years ago with a number of marketers including Willie Crawford and Joel Therion and the conversation came round to how people tried to grab attention.

I remember laughing at some of the stories Willie would tell. Even though he is successful eh still sends out cookies to get people's attention, and quite often many of us receive random Pizza's too. Might sound funny, but these guys went out of their way to grab someones attention, and it works.

2) Come recommended

I can not stress this one enough. If you can make friends with some high flyers then the world becomes your oyster. I write for entrepreneurs-journey and that alone has re-opened so many doors for me (I took 4 years off IM so many newer guys do not know me at all). If you can guest post on someones blog - then do it and do it regularly and you will build a great bond with that person. If you can go to networking events then go, start connecting with key people and slowly your degree of influence will grow ... all of which helps you gain even more traction.

If you want a one off success then you do not need a network - you will earn you money and then struggle again to do it a second time. If you want to actually build a business then invest time in showing you have something of value to offer. When people see this they will warm to you and promote you products without you having to ask.

[Roger Marin]

I have tried tirelessly to get some of the big guns to promote for me. Mostly been shot down, but from time to time flattery works.

[Andre Stoelinga]

At first I thought I'd never find any partners or affiliates to promote for me, but what's stated above is the very truth.

In the last few months (for my 1st real quality product) I've been able to build relationships with several big boys and well established marketers and it's starting to pay off. I recommend all moderate or starting internet marketers to focus on building these relationships and acquiring affiliates as soon as your product(s) and funnel is ready. Don't get discouraged by rejections...you'll get a lot of those. But keep talking to your contacts and they'll offer to promote your product at some point...

Mind you...if your product is one of the masses you'll most likely have an even harder time to find partners. Your product or service must be unique.

Building relationships with potential partners is a huge aspect of an online business if you want to secure future projects and ventures.

Andre

[Jeremy Ashburn]

Great point about allowing these "big-gurus" to Sell Your Product without the Opt-In. I've been wondering about the best way to proceed with a major product that we're about to release to a 200K List. Moving forward without requiring the Opt-In will probably get us a lot further.

[Stock Certified]

Promote their stuff, blog about their products, do stuff for them. Build relationships. These things work as well.

These "Super Gurus" are just like everybody else-- they will help you if you help them. I know that I am always more receptive to people who do nice things for me...how about YOU?

[John Bair]

I suggest starting out with individual Adswaps.. Go 1 On 1 with a few of them. You'd be surprised at how fast you can get your name bounced around out there with just a couple of key relationships. Building up your list is TOP priority and its all downhill after you have a good one established and you can prove to make sales. If you need a good list building guide feel free to hit me up for a free membership to my video training site on this subject. (JV Notify Pro members only, so you'll have to friend me first so I know who you are ;)

[Azlan Rahman]

Nice post. I never thought about that before. I'm going to consider this in my next product launch.

[Richard Andrews]

Good thread Adam.

In expanding on your points about what the big players want, I'll mention a couple of key things in my experience of working with a 'guru' type of industry leader in one of my JV partnerships.

1) He had lots of offers from people like me all the time. I had to distinguish myself in a significant way before he took interest in doing a JV. For me that meant just being honest and up front about who I was and what my offer entailed. They won't be easily fooled, and if it doesn't look like there's anything more than a couple of random sales in it for them, they won't be interested. Big guys want partnerships that will yield results in an ongoing, long-term way.

2) You have to find a way to reach these people by phone/Skype. An email offer just won't do it. There's just too much SPAM these days, and just too many pretenders who are trying to make a quick buck. If you're a sincere and committed internet entrepreneur, then you won't be afraid to reach out by phone to a large player. Once you do, you can begin the process of establishing rapport and developing trust. Only then should you reach out with figures, numbers and other potential JV partnership details.

3) You have to be unique. This relates to my first point, but what I mean specifically is that there has to be something inherently attractive and special about you and what you offer before a big player is going to take the plunge and partner with you.

Just remembers above all else that they need you far less than you need them. What that means is that you'll have to be the one who is patient in reaching them, straightforward and likable in building trust and rapport and clear in eventually proposing your offer. If you can do all that, then maybe you'll be able to get to the next level and secure a big player and generate some serious JV success.

Happy JVing!

Richard

[Mandy Matsumoto]

This is great info, and food for thought. I will have to remember to be unique while building relationships. (Bring on the cookies! Lol) I appreciate your reminder that it takes time and relationship development to be in this for the long haul. Otherwise, we are just going to continue to start over every time, and miss out on some great relationships with some pretty awesome people. :-)

[Michael Baptiste]

Great post man. I think the key is having an angle or strategy of approach to really entice them to work with you by promoting your launch.

Again I really like what you've put out here and I think I'll give this a shot as I move into the phase of doing ever green launches. Which is no doubt the best thing to do once you can seal the deal on your first launch.

Thanks for this share my Adam.

Michael