View Full Version : How to Write an Absolutely Irresistible Joint Venture Proposal

Chris Rempel
02-26-2006, 05:29 PM
How to Write an Absolutely Irresistible Joint Venture Proposal
Copyright 2006 by Chris Rempel

Brief Description: Discover some of the highly effective persuasion techniques that will turn your joint venture proposals into profit-pulling partnerships, time and time again.

Writing a joint venture proposal is really just a fancy way of
saying to your potential partner, “Hey, let’s do a deal.”

In fact, I’ve had far more success with brief, to-the-point
proposals than I ever have with a stereotypical ten-page document
packed full of corporate jargon.

The truth of the matter is that regardless of who your potential
partner may be - whether they’re an ezine publisher, a competing
business owner or even if they’re the CEO of a Fortune 500 company
– they’re all going to be asking themselves the same question when
they receive your proposal:

“What’s in this for me?”

More specifically, they’ll be wondering exactly how you might be
able to benefit them and their company.

Therefore, the most crucial component of your proposal is obviously
going to be explaining “what’s in it for them”. Now, before I get
into more details about this, it is important to note that you must
have something of great value to offer your potential partner.

It is absolutely crucial that your offer is laser-targeted,
relevant and highly beneficial to their clients – as well as very
lucrative for your potential partner. It’s also very important to
research your potential partner (and their company) in order to see
what they would most likely be looking for – and it’s not always
more money, believe it or not.

With this in mind, let’s take a look at how to write your proposal
so that it pushes your partner’s “buttons” – to the point where
they’d have to be insane to turn down your offer...

What is your potential partner looking for specifically?
Find this out by talking to them, reading their mission statement
and researching them – as well as how they make decisions. This
will reveal the “button” that you’ll need to press as you describe
the benefits of the partnership (ie. more profits, something new to
offer their clients, giving their business a new edge on
competition, etc.)

Make an offer they can’t refuse. Again, this will also take
some research, but within reason, you should bend over backwards to
accommodate your potential partner and make it as profitable for
them as possible. Remember that the clients you acquire from a
joint venture will purchase from you again and again – and it’s
usually the “backend profits” after the JV where the real money
gets made...

Make it as easy as possible for them to say “yes”. People in
general are obnoxiously lazy. Many of my proposals have been
rejected simply because it either seemed too complicated – or it
sounded like too much work to them, regardless of how lucrative it
was. Simplify your proposal, and if necessary, take on the majority
of the workload – remember that you’re sitting on a goldmine!

Show them the money. Don’t be vague when it comes to
potential earnings. Logically explain to your prospect how much
they could reasonably earn from the partnership. It is very
important that you do not simply make an “educated guess” – base
your predictions entirely on your current marketing stats, sales
conversion rates and other real data. This is likely the most
overlooked – yet crucial – part of any given JV proposal.

Be personal. A “canned” or impersonal proposal likely won’t
even make it more than ten seconds before getting tossed in the
garbage. Relate to your prospect and emphasize their values by
validating their interests, goals and passions. Also, if you want
to really make an impact, send your proposal as a hard copy via
FedEx. Email is simply too easy to ignore, erase or forget about.

Add a real sense of urgency. You want to subtly hint to your
potential partner that you won’t wait long to hear back from them –
which is true, because if they say “no”, you’ll have to find
someone else anyway. Word this in such a way that it compels them
to action either way – but don’t be overbearing, deceptive or
unrealistic.* * *

And most importantly, build rapport with your prospect. You
must understand that the majority of business people – especially
those that are very successful – would much rather work with
someone that they know, like and trust than a complete stranger. In
fact, it’s crucial that you do this before you even send them a

Well, there you go.

You now have everything you need to start easily persuading
potential partners to do business with you – as well as
putting together some obscenely profitable joint ventures.

Apply these tactics to your own business development strategy
and watch your response rates skyrocket!

Chris Rempel recently grilled an undercover Joint Venture genius with 15 of the toughest JV-related questions he could possibly come up with...

Download a free copy of the interview (if it's still available) at http://www.jv-web.com/ghowes/

You may freely reprint this article exactly as is, so long as the article is unchanged and the author byline remains fully intact, verbatim as it appears above.

The "Brief Description" before the main article body is optional - you do not have to include it if you do not want to.

Lama Kalla
05-21-2006, 12:36 PM
Hi Chris

Thank you for a great article :) very informative

all the best

Lama Kalla

Jeffrey Neil
10-03-2006, 08:29 PM
Chris Rempel recently grilled an undercover Joint Venture genius with 15 of the toughest JV-related questions he could possibly come up with...

Download a free copy of the interview (if it's still available) at http://www.jv-web.com/ghowes/


Good article but there looks like there is a problem with the page that comes up after the optin for your interview with gabriel. I will send you a pm about it.

Richard Trice
03-15-2007, 09:50 PM

Thanks for the excellent and informative article. It has enlightened me to quite a bit.


Reed Floren
04-05-2007, 05:52 PM

Contact me. I want us to put together our collective knowledge on JV's into a product.


Nick Grinberg
04-21-2008, 09:00 PM
Very good read! The research component is extremely important. I will definitely put more effort into finding background information on future JV clients to target the offer better :).

Chris Douthit
04-22-2008, 02:03 AM
Chris, like always, very informative post. Keep them coming!

J.D. Mosley-Matchett
06-26-2008, 11:10 PM
Reed? Chris? Did you guys ever collaborate on a product?

Romell Weekly
08-07-2008, 02:16 AM
Hi Chris.

Interestingly, I just opted onto your list to read your 2 JV Secrets report. Thanks for the tips. I appreciate it!


08-11-2008, 12:41 AM
Hey that was really informative!

Thanks for that and I would like to add here that in addition to what has been said about Jv partners, we tend to forget they are human beings at last!

And they have to be treated like humans, not as some GHOSTY-BOSSY-CORP-GUYS!

And keep in mind that you are somewhere in your IM career, so there's no point in hiding exactly where you are right now. Some people just blatantly lie to their partners about their list size and their status in the IM!

But that is not going to benefit you at all. If at all they consider your JV request, they would most likely do research about you.. A fair amount of research and they are going to find out who you are and where you are!

Its no secret- We all start somewhere in our careers!

And we all make our first post! and then take it from there!

So ultimately there are going to be people who will be looking for their first partner and there are bound to be people to get their first JV partner with ease. But then everyone is no0t as lucky, you just have to keep pumping the pump till you get the first partner.

What I'm trying to say here is that in no circumstances should you lie about the "other" JV partners that you have and the size of the list that you have!