Physical or Digital products.

[ExMachina]

As JV partners which would you prefer to promote.

A physical product priced at $197 or more

or

A digital product priced at $67

The commission rate would be the same. Obviously you'd earn more with the physical but would you make less sales?

[Richard Legg]

That depends on the conversion rate.

Providing you have a good salesletter, then the higher perceived value of a physical item should justify the higher price point.

The best thing to do would be to test them both and see which one makes you more money per click.

Even with a digital product, you can vary the price and see if a higher price there works better.

My point really is, as a JV partner, the real number I'm worried about is the $/click value. If that can be increased by going with a physical product, then that's what I would do.

If not, consider going with a "Lite" digital version, with a full version physical upsell or something.

Hope this helps,

Richard

[charleskirkland]

Hi

I'm with Richard on this one. Its about the clickvalue at the end of the day.

One thing you need to think about is the backend, if the front end is low enough
then the OTO can really be a huge helper in getting the JV's on board.

But the only way to know is to just test it.

Thanks
Charles

[charleskirkland]

How many ebooks are you bought that you never ever look at?

With a product mailed to you home it makes it a lot more valuable.

I have stacks of boxes that have been sent to me over the years with
products that are really good.

I just can't make myself throw them away even though I'm never going
to get a chance to review them.

Thanks
Charles

[Chris Derenberger]

I much rather prefer to promote digital products, especially software. But as the previous posts mention, it's really all about the conversion and then your preference.

CJ.com offers many physical and digital products, my conversions have always been higher with the digital products, but then again maybe my sales letter was better than the ones for my physical products.

It's all about testing.

Chris

[Sydney Johnston]

In addition to conversion, you also have to consider retention - or lack of refunds. It's much easier for people to refund digital products and it's especially common in the Net marketing crowd. For this reason, consider followups as a way to reduce any returns. Customers are much more likely to hang in there if they're pleased with your process.

[Chip Morgan]

Mark,

If you have a digital product and a physical product, at very different price points....here's another thought: sell the digital product at the lower price and offer the more expensive physical product as a "kit" or "deluxe version."

That way, you could offer the digital product at 75% for affiliates and make your money on the physical product upsell.

Chip

[FleshJoe]

I'm with Charles Kirkland. Physical products are perceived as more valuable and provide much better opportunities (YES!) for backend sales. A physical product can be a website on a CD/DVD, or a CD that contains PDFs and videos. As long as you deliver something concrete that the buyer can hold in their hands, they're going to take it much more seriously, read everything end to end, and TAKE ACTION.

Just my experience of course.