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Thread: Why No One Will Promote YOUR Product

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    Why No One Will Promote YOUR Product

    Why No One Will Promote YOUR Product
    Copyright 2008 by Willie Crawford

    At a recent JV Alert Live Seminar, I interacted with
    dozens of people with products that they were rolling
    out or looking for joint venture partners for.

    Some of these products were absolutely brilliant, and
    something that the market was clamoring for, so I
    knew that they “could” do well.

    Other discussions that I had with product creators led
    to me jotting down a few important considerations that
    I'd like to share with you. These are reasons why you
    may be having a hard time getting joint venture partners
    to promote your products or projects.

    I framed this in the form of what I "may" have been
    thinking as some products/projects were explained to
    me.

    1) "Nice Box But What Does It Do (In plain English
    please)?"

    If you can't explain exactly what your product does,
    in terms that your potential JV partners can understand,
    then how do you expect them to explain it to their potential
    customers. If your explanation confuses a potential
    partner then it's certainly going to confuse potential
    customers who don't have the benefit of asking you 100
    questions about the product.


    2) Is The Market Big Enough?

    Most of your potential JV partners do limit how many
    products they promote and how many promotions they send
    to their clients. They want something that's going to
    appeal to a large enough segment of their list.

    They definitely DON'T want most of their subscribers asking,
    "Why did you tell ME about this product?"

    Properly structuring a promotion can be hard work, so
    they want something that appeals to enough prospects to
    make all of that work worthwhile.

    3) That's A Commodity - What's The Hidden Benefit?

    If your product is just a variation of something that
    fifty people have already offered to the market over the
    past three years, only with slight variations, what about
    your version is different?

    You need to frame that difference in terms of a benefit...
    ideally a benefit that most of your competitors have
    overlooked. Ted Nicholas teaches marketers to find the
    hidden benefit. Point out the obvious benefits, but also
    point out benefits of your product that are less obvious.

    The strange thing is that even if your product is nearly
    identical to a dozen others, if you DO point out hidden
    benefits that potential customers really care about, then
    your product is "different" and "exciting" in their minds.

    If many of your potential JV partners just wanted to
    promote a commodity, it would often make more sense for
    them to develop their own. Inexpensive ghost writers and
    programmers are everywhere. You need something that's
    not just a commodity.

    You also need a product that not too easily duplicated since,
    unfortunately, if it’s easily duplicated, it usually will be!

    4) Dimes Don't Excite Me!

    All things being equal, a potential JV partner is going
    to get more excited about a product that pays them several
    hundred dollars per sale than they are about a product
    that pays them only $20. It usually takes about the same
    amount of "work" to sell either product, and often your JV
    partners have dozens of their own lower-end products.

    When you ask someone to promote an inexpensive lead
    generator, most of your savvy potential partners see that
    as you just asking them to build your list. Many will
    politely decline.

    5) What Makes You Think That The Market Wants It?

    FAR too many brilliant people have trouble acknowledging
    that just because they think that something is needed by
    the market doesn't mean that anyone will buy it.

    People don't buy what they need. They don't generally
    buy prevention! They buy things that they want. They
    buy relief from pain. They buy pleasure. They buy safety
    ... if they feel really threatened.

    If you offer the market anything other than something
    they are already screaming for, and already buying from
    your competitors in massive quantities, then you face
    an uphill battle.

    Your potential JV partners don't like selling items
    that the market is not already convinced that it wants
    ... at least not the successful ones. Experience has
    taught them that when they promote things that they
    have to educate the market about, it's a losing battle.

    6) Nice... But Here's What I'm Working On!

    In many niches, like "Internet marketing," most of your
    ideal joint venture partners have projects of their own
    that they are looking for help in promoting.

    When you approach a potential JV partner who has his
    OWN launch in a week, they simply don't hear you when
    you're talking about your “new blue widget.” If anything,
    they're looking to see how the two projects might
    dove-tail.

    In a seminar environment, or even on a discussion
    forum, it's usually better to introduce yourself, and
    then ask what the other person is working on. Look for
    ways to help them, and in the process invoke the law
    of reciprocity.

    You might also discover a more profitable project that
    you should be involved in than your own. Don't get so
    "married" to your project that you're unwilling to
    recognize something that makes more sense for you to
    invest your time and energy in.

    At a minimum, be frank and suggest that you're willing
    to swap promotions... provided their product is of very
    high quality and a match for their market.

    Pitching someone who has 100% of their attention on
    their own project can best be done by talking about
    their favorite topic... their project!

    7) That's A Threat To My Project

    Many products are direct competitor to others' products,
    or counter-productive to their purpose. So, naturally
    those people will NOT promote your product.

    An extreme example would be asking someone who has
    spent YEARS developing a list of big-ticket buyers,
    who routinely buy $5000 packages, to promote your $27
    ebook. That generally goes counter to the conditioning
    of their list... and causes them to send out an
    incongruent message.

    Another example would be asking someone running a
    membership site to market a product that negates the
    need for their site. I have seen this happen :-)

    I could list a dozen more reasons why potential joint
    venture partners might decline to promote your project,
    but that would make this "rant" too long.

    Instead, let's end with the real message. When you
    approach a potential joint venture partner, ask yourself
    what's in it for them, and why they would want to
    promote your product.

    How will promoting your product help them, their customers,
    and things that THEY care about. Be realistic enough to
    realize that they don't generally lose sleep at night
    over your project. Only you do, which makes getting the
    message out about your product... your problem.

    That problem goes away if you address the seven issues
    listed above. Simple approach the whole topic from the
    other person's perspective ;-)

    -------------------

    Willie Crawford is an internationally-acclaimed speaker,
    author, seminar and radio show host, and leading Internet
    marketing expert. When not out fishing in the Gulf of Mexico,
    Willie can be found sharing his 11 1/2 years of online marketing
    experience with members of The Internet Marketing Inner Circle.
    Join them at: http://TheInternetMarketingInnerCircle.com


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    Re: Why No One Will Promote YOUR Product

    These are great. I am launching a product early in August, so these tips will prove quite beneficial to me. Thanks Willie.
    72 Hours + $37 = Lifetime Profits<br /><br />http://www.72HourProduct.com

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    Re: Why No One Will Promote YOUR Product

    Willie

    Is a legend in the IM field and this just goes to show why. Plus the fact that he can fly aircraft is cool also.

    Charles
    Looking For An Affiliate Program That Really Converts...<br /><br />http://onlineaffiliatecoaching.com/affiliate.htm

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    Re: Why No One Will Promote YOUR Product

    Another bullseye, Willie!

    What you're saying is so true. It's the essence of marketing when you're trying to "sell" a potential JV on the benefits of your shiny new product: it's not about the product, IT'S ABOUT THEM!

    Tuning into WII-FM is the only way to generate sales! (WII-FM = What's In It For Me?) Just remember that the "Me" is always "Them" and not "You"! (Hard to do when you've been living, working, breathing, and believing whatever it is you've created and are now trying to pitch.)

    I used to tell my students that the best sounding board they can ever have is someone who will tell them that their "baby" is ugly. (In this case, the "baby" is a product or project, but the analogy still holds.) In general, all babies look pretty much the same, but all parents believe that THEIR baby is the most wonderful, beautiful, fascinating, and entertaining baby, EVER. They believe this, even if their baby isn't really all that amazing from an objective point of view.

    But most people, being polite, usually won't tell someone that their baby is ugly. And most parents really wouldn't believe it, even if they were told.

    Your article, Willie, tells the plain truth. Hopefully all the newbies trotting their first "babies" out to market will take your words to heart and consider all the right ways to "pretty up" their darlings before introducing them to the world!

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    Re: Why No One Will Promote YOUR Product

    Thanks Willie. That's really a informative article especially for a newbie like me.
    Steven<br />http://www.tipsforfastweightloss.com

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    Re: Why No One Will Promote YOUR Product

    Hi Willie!

    I have never really introduced myself to you, but I am a "huge" follower of you right from WF to many social networking sites. I have seen your marketing and after going through any of the content that you post, I usually have just one word to say- "Marvellous"....

    Thanks for this insightful article. I am sure we are all ready to learn from you!

    -Lakshay
    Waiting for the traffic?<br /><br />Secret Traffic Videos<br /><br />&quot;Discover How One Simple Secret Exploded The Traffic Rankings and Sales At My Websites Almost Instantly&quot;

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    Re: Why No One Will Promote YOUR Product

    Thanks for the informative article, Willie. It's definitely helpful. I appreciate it a lot!

    Romell

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    Re: Why No One Will Promote YOUR Product

    Hi Willie

    Thanks for the post, informative. ive not been to any live seminars yet, but i am hoping to in the future, i have websites but i dont really have a product as of yet, im trying NOW to change what im reading to what im doing.

    Again EXCELLENT information


    James

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    Re: Why No One Will Promote YOUR Product

    This is certainly going to help me,
    I always fumble up when trying to explain things.
    I always feel I gave all the information there was
    to give and still get questions.

    Great post!
    When I count my blessings I count you twice.

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    Re: Why No One Will Promote YOUR Product

    I will print out this article and use the advice before my own launch. Really informative!

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