I'm surprised how this thread has been almost unnoticed. It is in the pre-launch phase that most marketers fail and it is also the phase that I personally find most difficult. It's pretty "easy" to create a good product and a converting landing page but to create a buzz around your launch... That is where success is born.
Thank you!
Yep. Think movie trailers...they don't just show you a trailer and then the next Friday release the movie.
Teasers start sometimes a year away - then as the movie release date gets closer, you see more and longer trailers.
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