Was going through notes from my Sept. 2010 Launch. I thought some folks might find this useful. Feel free to add your 2cents as I am sure I missed some items in the transcription process:

Product Launch Checklist



1 - Target Sales Date___________ ***

o Check JV Calendar (jvnotifypro)

o Contact Personal JVs

o Create JV Contact Spreadsheet



2- Select Prelaunch Dates



o Prelaunch Day 1__________

o Prelaunch Day 2__________

o Prelaunch Day 3__________



3- Write Email Swipe



o Prelaunch Day 1

o Prelaunch Day 2

o Prelaunch Day 3

o Early Bird Email

o Sales Day Email

o JV Reminder Day 1 Start

o JV Reminder Day1 Finish

Contest Standings

o JV Reminder Day 2

§ Contest Standings

o JV Reminder Day 3

§ Contest Standings

o JV Reminder Sales Day





4-Create Landing Pages

o Prelaunch Day 1

o Prelaunch Day 2

o Prelaunch Day 3

o Sales Page / Video Sales Page

o JV Page

o Testimonials

o Product Demo

o Stats

o Exit Popup / Offer

o Downsell Offer

o Upsell Offer



5- JV Contests



o JV Optin prizes***

o JV Sales Prizes***

o JV Blog***



6- Web Pages


o Optin Squeeze

§ Prelaunch Day 1

§ Prelaunch Day 2

§ Prelaunch Day 3

o Sales Page

o Upsell Page

o Downsell Page

o JV Page

o Exit Popup


7-Video Creation

o Sales Video

§ Headline and Hook (key)

o JV

§ Intro

§ Testimonials

o Prelaunch Day 1

o Prelaunch Day 2

o Prelaunch Day 3



8 - Payment Collection

o PayPal Account

§ Launch Notification

§ 7 Day Post Launch Followup

o Merchant Account

§ Launch Notification

§ 7 Day Post Launch Followup

o Prelaunch Transaction Test ***



9- Tools and Systems


o Shopping Cart

o Affiliate Tracking

o Video Hosting

o File Hosting

o Web Hosting (VPS / Dedicated)

o Analytics Testing Software

o Crazyegg

o Clicktail

o Google Analytics

o Webinar Platform

o Audio Platform

o Graphics and Ecovers