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Thread: Email Marketing Tips

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    Email Marketing Tips

    Hey gang,

    BIG John here just sharing one of the newbie tips I had
    writen for my marketing newsletter I thought newer jvnotify
    members may enjoy

    Using email is a great way to market and promote your e-commerce
    business. With people being so busy and getting junk mail, how
    do you make your email stand out? Here are some helpful tips to
    get you the most benefits from this effective marketing tool. It
    is important to do some research and attempt to get your
    marketing sent to a target market that will likely be interested
    in the products or services you are offering.

    Some companies randomly send emails to people who have
    absolutely no interest in what is being advertised. You will get
    a very low response from such marketing methods. If your website
    asks for consumer information including an email address, but
    respectful. Ask if they are interested in receiving e-mail
    advertisements and promotions. If they choose not to then donít
    add them to your data base for marketing by email. Make sure you
    have the permission of the consumer to send them such materials.
    You are required by law to include an opt out link in the event
    the consumer no longer wants to receive such emails from you.

    Statistics show Tuesday and Wednesday are the most effective
    days to send out marketing emails. Send them out in the morning
    so that individuals have time to read them during breaks, lunch
    hours, and in the early evening. You might have a lot of
    information to pass on to the target market, but keep your email
    short and to the point. Most internet users like to go through
    their emails quickly. If yours is lengthy it may get deleted or
    saved to be read later. You want the consumer to be able to read
    it as soon as they click on it and get all the information. Make
    sure you have hyperlinks that take consumers immediately to your
    website if they are interested. Internet users are not patient.
    Most will not wait longer than five seconds for your website to
    appear.

    It is important to test your marketing email in the various
    email programs including Yahoo, MSN, Hotmail, and AOL because
    they all work differently. Your graphics and pictures may be
    distorted in particular email programs. This will result in all
    those consumers not being able to use your marketing email as it
    was intended. Taking the time to conduct these tests can make
    the difference between an effective email marketing campaign and
    one that is a flop.

    How often do you want to send an email to your consumers? This
    can be tricky to determine. It really depends on your products
    or services and your target market. You want to keep your
    business name fresh in the mind of the consumers but they will
    stop reading the emails from you if they become too frequent.
    Some businesses do them weekly or monthly. Others choose to only
    send an email when there is a huge promotion going on. A
    business newsletter is a great way to contact the consumer
    monthly with fresh information. You also want to give consumers
    a very simple way to change their email address as it is very
    common to change email service providers.

    You need to have an effective system set up to answer any
    questions emailed to you from customers within 24 hours. This
    will show your business is serious about keeping them satisfied
    before, during, and after they make a purchase. Issues come up
    and most consumers will give your business the opportunity to
    help resolve the situation. This is your opportunity to prove
    the integrity of your business.

    To Your Success,

    BIG John - Backwoods Redneck
    http://www.JustAskBigJohn.com
    Living proof "A Country Boy Can Survive"
    in the digital age & Still Skin A Buck!

    P.S.
    Email marketing is a very effective and useful tool for
    marketing your e-business. Taking the time to proceed with the
    process after you have conducted some research to identify the
    target market and following these effective email marketing tips
    will provide you with the opportunity to generate the most
    business from your marketing campaign. There is a great deal of
    competition in the world of e-commerce and you will have to work
    hard to be the best.
    BIG John Bair - Head Honcho<br />If It Ain&#039;t BIG Bucks, It Ain&#039;t BIG John!<br />http://www.JustAskBigJohn.COM

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    Re: Email Marketing Tips

    Nice post, Big John...Or is is BIG John?? :-\

    Anyway, was a good read. No secrets or formulas, just something an email marketer (like me! :P) should know



    Thanks
    &quot;Promote your fellow JV&#039;s product like you want him to promote yours&quot;<br /><br />-Mike &quot;JVNotifyPro&quot; Merz

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    Re: Email Marketing Tips

    Hi John,

    Thank you for the tips on Email Marketing. I use aweber for my email communications which I find superb and have made a note of the points you have raised....never to old or experienced to learn eh!

    Cheers
    Keith
    Every passing second is another chance to turn it all around.<br /><br />Top Article Advice http://toparticleadvice.info<br />Offline Client Advice http://localbizblaster.com<br />My Twitter Jokes http://www.twitter.com/pearlydean

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    Re: Email Marketing Tips

    Hey nice post!

    People really should look into the actual optin pages they create to optimize.

    Just changing from "sign up" to "send me my free report" can change everything.

    In optin pages:

    1. Use an action button "get instant access" instead of "submit".
    2. Test different colors especially for the button. Red or orange usually works best.
    3. Keep your offer simple in your optin page. Give people one simple trick in your niche not a whole ebook.
    Even though you don't think that 1 trick is as valuable as a whole ebook but it's just not what people want.
    4. Make your offer specific and interesting. Make visitors wanting to see more!
    5. Test Test TEST!! You may be surprised how easy it is to double or triple your optin rate.

    (got more in my signature link =))

    -Justin
    Crazy College Kid (Me) shows how his 30 min experiment made him go from $0-$428.58 in 10 days generating a Rapid Income Flow that keeps on growing! http://RapidIncomeFlow.com<br /><br />Want to be a JV for Rapid Income flow + learn profit grabbing free strategies: http://rapidincomeflow.com/1/JV.html

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    Nice post.
    Thanks for sharing to interested information.
    I send 1000 e-mail last month related to my website but I didn't any response from them. Will you please tell me what will the reason behind it.

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    Hey John,

    Nice post. I like the information about Tuesdays and Wednesdays, it is also imoprtant to note the timings of email broadcasts to get the greater results.
    Cool Info John - sometimes we forget the basics.

    regards

    Chris

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    Tracking is huge too!

    There is one particular subject line that my list responds well to every time with almost double the clickthru and open rate. It is an absolute killer!

    PM if you want more info about it.

    Rob
    http://innercirclesoloads.com/jv.html Super targeted list building offer This is going to convet like crazy for people with lists about lists! --> http://innercirclesoloads.com/jv.html

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    Quote Originally Posted by tania sharma View Post
    Nice post.
    Thanks for sharing to interested information.
    I send 1000 e-mail last month related to my website but I didn't any response from them. Will you please tell me what will the reason behind it.
    In my opinion, you should focus on sending your subscribers something of value first before attempting to promote anything to them. This way they will get to open your email in the first place.

    Keep sending them emails with good content, something that they would really love to download, read, watch or listen. Then, after 5 emails of this type you should see your open rate getting higher.

    It really depends on the business you are marketing, and the knowledge you have of your niche.

    Good luck in your email marketing,
    Dorian,

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    I have quite a small list but really do try and focus on giving my subscribers good value via interesting and informative emails. Because of this my 'open rate' is gradually increasing.

    As a subscriber myself I really hate the anonymous emails that flood my inbox telling me to buy buy buy - but there seem to be so many of them!

    Bev

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    Quote Originally Posted by jerrybean View Post

    Statistics show Tuesday and Wednesday are the most effective
    days to send out marketing emails. Send them out in the morning
    so that individuals have time to read them during breaks, lunch
    hours, and in the early evening.
    Hi John, thank you for sharing!

    I do find your statement very interesting and I would love to get a source for that statistisc. I do not doubt you but a reliable source adds some extra authority

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