Best way i see it, is that always build a relationship with your list by providing them good content, and they will pay you back ten fold in the long term.
Best way i see it, is that always build a relationship with your list by providing them good content, and they will pay you back ten fold in the long term.
Email marketing has become an important tool to get traffic to website. Ten years ago hardly anyone knew what it was. Today we can imagine a life without e-mail not even imagine. More and more managers accept e-mail marketing as a mature medium and set email increasingly communicating with their (potential) customers. Email marketing is fast, and effective.
Hi John, thank you for sharing.
Another thing to watch for is when you have a list over 60,000 people - you will need to scrub your list regularly and do everything possible to get the least amount of spam complaints.
You can check your 'sender score' (it's like page rank but for email ip addresses) here: https://www.senderscore.org/. The higher your score, the better deliverability you'll have. The better deliverability = more clicks = more money.
Great post, John!
Thanks very much for sharing! As to your advice about having an effective system set up for replying to emails within 24 hours, I couldn't agree more. Nothing goes further in the eyes of customers than being on top of all business correspondence. It says all the right things about professionalism and dedication to what you do, and it also shows that you take your members/customers concerns and issues seriously and with respect.
Of everything that I've done in my online businesses, perhaps this one activity of courteous, prompt and systematic email response has taken me the furthest in the eyes of my customers and members.
Happy JVing!
Richard
Richard Andrews, M.Ed
VP, Inspiring Speakers Bureau
www.inspiringspeakers.com
Founder, Motivational Speaker Academy
www.buildyourspeakingbusiness.com
"Helping You Inspire The World!"
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