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Excellent post. Yes, creating the product is the easy part. It is everything up to the launch that needs to go smoothly.
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Yeah I agree with that. Myself being a good product creator, but not the best at launching for big numbers I can agree to what you've said. And you've pointed out a few things that I already knew, but will start to focus more of my attention on.
I think a good way to build buzz in the marketplace would be to buy some banner ads and invest a decent amount of income in building up the buzz and getting people just seeing your product on many different websites. Not to mention once they click send them to a squeeze page and build up that pre-launch list.
Great share, and thanks for clarifying a few things for me.
Michael
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Yep. Think movie trailers...they don't just show you a trailer and then the next Friday release the movie.
Teasers start sometimes a year away - then as the movie release date gets closer, you see more and longer trailers.
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Good insights The IM market is soo ineffcient
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Hey Fabian. Is it a mistake to show the actual Sales Page pre-launch, but without active links?
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Absolutely brilliant and helpful article,as we are also going through pre-launching session,beta list is happening and soon we will be launching it finally
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Hi Fabian,
Your absolutely right! I've done this mistake before, when I was selling physical product online. That really costed me huge $$... And I've seen quite a few good products that went unnoticed because of this.
Good advice. Thanks for sharing!
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Thanks for your post . . . some points I did not know.
I have someone supposedly helping me with my launch, and he has helped with graphics banners and making sure I put email swipes on my JV page etc. He mentioned giving away a free report, but never replied to my question about how to get traffic to it (as I well know, creating something is not likely to get much traffic, unless some additional action is taken). Your post helped me understand how this is meant to happen.
thanks !
Chris
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Great post, Fabian! Thank you for sharing your valuable tips...
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Awesome Fabian! Thanks for sharing this!