How to get 'super gurus' to promote your product
I've been doing a lot of research about JV's and how to get the big shots to promote for you.
I had a look through total control marketing, and mass control which are both incredible courses. But you know that the creators of these courses are some of the biggest names in Internet Marketing today.
Those guys are the ones you want to JV with. I hear Jeff Johnson say in a video that he has a personal list which is worth more than $100 per person, how well would a email to that list perform?!?!
The first thing they want is high end commissions, and/or continuity. Because let's face it, they can virtually promote anything that they want to their list, and be assured it will be a profitable mailing.
But even with high end commissions and/or continuity, there's one big setback that will prevent them from doing this for you. 'Their list is worth more than $100 per person...They don't want to 'give away' their list just to make some quick sales.
I'm sure you know that when the list buys the product, they will usually have to opt in to receive the product or their username and password to access the members area.
So you have to personalize your offer for their list, personally. You should offer a deal that is unique to only their list, nad here's the kicker, ALLOW THEM TO TO SELL YOUR PRODUCT WITHOUT THE OPT-IN . Let them keep their list, and try to get some opt-ins on the backend, unobtrusivly.
Pay out high, and make personlized offers for their list without requiring their list opt-in to yours.
Make it worth it in every way for the big guys to promote your stuff. Next time maybe you can get some of the list.
Re: How to get 'super gurus' to promote your product
Hi Adam,
Great thread.The so called "big-gurus" are very hard to get but are like gold mines.You have to convince them to your fullest context so that they promote your product.
I usually make a checklist.Here is what all it contains:-
1.Good Salespage-You really need a good looking sales page.More over,they require you to test your salespage with either PPC traffic or list traffic to see well your product is converting and they usually ask for proof.
2.Good Product(including goood pre-launch material)-As you said eariler,you really need good information.Even your pre-launch should have great content!
3.Affiliate/JV Manager-Usually,people ask for your Affiliate/JV Manager because they want this to be a good launch.A professional launch.After all,they dont want to embarasse themselves to their list.
So these are some main points I keep in mind while contacting for a JV.
Emilis Strimatis
Re: How to get 'super gurus' to promote your product
These are really great tips Adam.
I think the common element of joint venture proposals is to tip the scale enough that your joint venture partner says 'yes'. Of course, it will vary depending on the level of your potential JV partner. Some will take less convincing than others but it all boils down to your offer. It has to be something so irresistible that your potential JV partner would be insane to let it pass.
Re: How to get 'super gurus' to promote your product
Thanks for the piece.
You did brought my attention to some overlooked issues.
Re: How to get 'super gurus' to promote your product
Promote their stuff, blog about their products, do stuff for them. Build relationships. These things work as well.
Re: How to get 'super gurus' to promote your product
Hey Adam,
Great tips man.
One more thing I would like to add to you "Product Quality" issue is, most of the so called "Gurus" don't like to promote products with "B.S Full, and Overhyped" salespages.
In such cases, they wont care what the product is about, but they will definitely wont mail for you.
But in some cases, like now, gurus want over-hyped salespages. And they love to promote it.
So you have to think when you launch a product, "What type of affiliates are you looking for on-board?"
Just my 2 cents!
Sim