Rob Toth
10-31-2010, 11:35 PM
I've personally had JVs with or created JVs (on behalf of a partner/client) with some of today's best branded IM guys.
Some of these guys claim 80k, 125k even 160k lists.
I don't doubt it for a second and I have no reason not to trust that this is true.
BUT, I personally don't use that as any indication of how valuable that JV will be in terms of gross sales.
I've had one partner with just under 10,000 subscribers pull $17,000 gross (approx) ... while another with 80,000 subscribers pulled $1500. Same exact offer.
I've had a partner with supposedly 160k subscribers pull $2000 gross while one with 15,000 pulled $9000 gross. Same offer.
I could keep going with the examples.
I'm not going to suggest that sheer volume is irrelevant. No, it does matter.
But, I'll take INFLUENCE (aka "endorsement power") over just volume any day.
Does anybody care that they got an email from Marketer X? And even if they read the email, do they care about the recommendation?
And even if they do... has Marketer X promoted a dozen such products to those same leads recently? Which means they already feel like they have a solution.
Or maybe pulled a lot of cash out of that list already? Is everyone just over-spent?
So many other variables come into play.
I can honestly say that pure list size is empty information to me.
What *I* care about is hearing some of their past EPCs or EPC rankings.
How much have they earned in the past promos and relative to other super affiliates for that promo, how well did they rank??
And how many UNIQUES (unique clicks) can they usually send.
In a conversation with a 125k list owner, I asked about his typical Uniques. He said 2000. 2000 uniques from 125,000 leads?? That's very low. Especially when I can pull 1000 uniques from an much much smaller 8000 (approx) list.
Then again, the mindset of the average lead (how they were acquired) will also matter a lot.
One now-close-friend 100k+ list owner pulled fantastic EPCs and 5-figure gross with one of my offers. Yet those same leads, resulted in only about $600 gross for a different offer he promoted 2 weeks later.
"List size" is mostly empty information.
If you really want to build powerful JVs, then find those who have a relevant audience, marketers who don't over-promote to their leads, marketers with cloud/endorsement power, ones who can send a worthwhile number of uniques... etc... and then chase them hard. Go out of your way to cater something very special to them.
Don't just look for "list size" as the end all, be all variable.
Some of these guys claim 80k, 125k even 160k lists.
I don't doubt it for a second and I have no reason not to trust that this is true.
BUT, I personally don't use that as any indication of how valuable that JV will be in terms of gross sales.
I've had one partner with just under 10,000 subscribers pull $17,000 gross (approx) ... while another with 80,000 subscribers pulled $1500. Same exact offer.
I've had a partner with supposedly 160k subscribers pull $2000 gross while one with 15,000 pulled $9000 gross. Same offer.
I could keep going with the examples.
I'm not going to suggest that sheer volume is irrelevant. No, it does matter.
But, I'll take INFLUENCE (aka "endorsement power") over just volume any day.
Does anybody care that they got an email from Marketer X? And even if they read the email, do they care about the recommendation?
And even if they do... has Marketer X promoted a dozen such products to those same leads recently? Which means they already feel like they have a solution.
Or maybe pulled a lot of cash out of that list already? Is everyone just over-spent?
So many other variables come into play.
I can honestly say that pure list size is empty information to me.
What *I* care about is hearing some of their past EPCs or EPC rankings.
How much have they earned in the past promos and relative to other super affiliates for that promo, how well did they rank??
And how many UNIQUES (unique clicks) can they usually send.
In a conversation with a 125k list owner, I asked about his typical Uniques. He said 2000. 2000 uniques from 125,000 leads?? That's very low. Especially when I can pull 1000 uniques from an much much smaller 8000 (approx) list.
Then again, the mindset of the average lead (how they were acquired) will also matter a lot.
One now-close-friend 100k+ list owner pulled fantastic EPCs and 5-figure gross with one of my offers. Yet those same leads, resulted in only about $600 gross for a different offer he promoted 2 weeks later.
"List size" is mostly empty information.
If you really want to build powerful JVs, then find those who have a relevant audience, marketers who don't over-promote to their leads, marketers with cloud/endorsement power, ones who can send a worthwhile number of uniques... etc... and then chase them hard. Go out of your way to cater something very special to them.
Don't just look for "list size" as the end all, be all variable.